Metodología del Motion Graphics
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Fecha
2017-10-11
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Jaén: Universidad de Jaén
Resumen
[ES]Este trabajo trata sobre la búsqueda de una metodología específica
para el diseño y desarrollo de Motion Graphics, a través de una inves-
tigación artística. A camino entre los campos del diseño gráfico y del
audiovisual, la disciplina del Motion Graphics necesita un método de
producción que asegure el alcance de los objetivos previos.
Este proyecto se aborda desde la experiencia y conocimientos
propios, profundizando en el análisis del trabajo de profesionales del
sector y de material bibliográfico. Está dividido en dos partes; la pri-
mera trata de definir y contextualizar el Motion Graphics, sus orígenes,
elementos, sintaxis, usos, tendencias estéticas y finalmente los pro-
cesos de trabajo. Se intenta llegar a una metodología abierta y flexible
que facilite la praxis y aporte reconocimiento a esta disciplina.
La segunda parte del trabajo se desarrolla a nivel práctico, in-
terpretando el resultado de la investigación en una pieza de Motion
Graphics siguiendo la propia metodología propuesta.
Palabras clave
Motion Graphics, Diseño Gráfico, Metodología
[EN]This project is about the research of a methodology for the design and development of motion graphics, throughout an artist enqui- re. Between the fields of graphic and audiovisual design, the Motion Graphics discipline needs a production method to guarantee the goal of the previous target. This work is carried out from a personal experience and knowled- ge, digging deep into the analysis of the sector ́s professionals work and bibliographic resources. It is divided in two parts; the first one goes into defining and putting into context the Motion Graphics, its beginning, elements, syntax, uses, aesthetic trends and, finally, the work process, trying to reach an open and flexible methodology that makes an easier praxis and inputs recognition to this discipline. The second part is developed at a practical level, interpreting the result of the research in a Motion Graphics piece, following the pro- posed methodology. Key words Motion Graphics, Graphics Design, Metodology
[EN]This project is about the research of a methodology for the design and development of motion graphics, throughout an artist enqui- re. Between the fields of graphic and audiovisual design, the Motion Graphics discipline needs a production method to guarantee the goal of the previous target. This work is carried out from a personal experience and knowled- ge, digging deep into the analysis of the sector ́s professionals work and bibliographic resources. It is divided in two parts; the first one goes into defining and putting into context the Motion Graphics, its beginning, elements, syntax, uses, aesthetic trends and, finally, the work process, trying to reach an open and flexible methodology that makes an easier praxis and inputs recognition to this discipline. The second part is developed at a practical level, interpreting the result of the research in a Motion Graphics piece, following the pro- posed methodology. Key words Motion Graphics, Graphics Design, Metodology