DIGITALIZACIÓN DEL PEQUEÑO COMERCIO MINORISTA DE ALIMENTACIÓN EN JAÉN
Fecha
2021-05-30
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Jaén: Universidad de Jaén
Resumen
El proyecto analiza la difícil situación del comercio tradicional
frente al éxito de otros formatos minoristas como son los grandes
comercios o el comercio on-line. Como alternativa, se plantea una
propuesta con base en la digitalización de su actividad, que
permita mejorar la situación en la que el pequeño comercio se
encuentra inmerso.
Por otro lado, se analizará cómo la digitalización supone una
oportunidad que, de no ser aprovechada, tendrá un efecto negativo
en los negocios que no sean capaces de adaptarse a los nuevos
hábitos de consumo de los clientes.
Finalmente, el trabajo se centrará en los comercios minoristas de
alimentación para el que se propone el desarrollo de un nuevo
producto. Este desarrollo comenzará por la comprensión de las
necesidades de los clientes, que serán entrevistados previamente.
Una vez recogidos los datos, se estudian los problemas de los
clientes y se propone una solución basada en la digitalización.
The project analyzes the difficult situation of traditional commerce compared to the success of other retail formats such as large stores or online commerce. As an alternative, a proposal is proposed based on the digitization of its activity, which allows improving the situation in which small businesses are immersed. On the other hand, it will analyze how digitization is an opportunity that, if not taken advantage of, will have a negative effect on businesses that are not able to adapt to the new consumption habits of customers. Finally, the work will focus on food retailers for which the development of a new product is proposed. This development will begin by understanding the needs of customers, who will be previously interviewed. Once the data is collected, customer problems are studied and a solution based on digitization is proposed.
The project analyzes the difficult situation of traditional commerce compared to the success of other retail formats such as large stores or online commerce. As an alternative, a proposal is proposed based on the digitization of its activity, which allows improving the situation in which small businesses are immersed. On the other hand, it will analyze how digitization is an opportunity that, if not taken advantage of, will have a negative effect on businesses that are not able to adapt to the new consumption habits of customers. Finally, the work will focus on food retailers for which the development of a new product is proposed. This development will begin by understanding the needs of customers, who will be previously interviewed. Once the data is collected, customer problems are studied and a solution based on digitization is proposed.