Aplicación de la Ingeniería Kansei a un Proyecto i+D
Fecha
2021-09-05
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Jaén: Universidad de Jaén
Resumen
El ensayo recoge un marco teórico de la evolución y características de la metodología Kansei. Primero se
procede a realizar una introducción, estudiar la historia y origen del Kansei así como de la Ingeniería Kansei para
después ver los diferentes tipos de esta y la metodología que sigue.
La premisa del ensayo es aplicar la metodología de Ingeniería Kansei en un Proyecto i+D siendo este un ratón de
ordenador especializado para juegos y usuarios denominados gamers. Para la parte práctica se realiza un
estudio del mercado para poner en contexto el producto y sus características, así como las expectativas de los
clients frente a una compra.
Se procede a la elaboración de una encuesta con productos definidos por características diferenciadoras las
cuales representan los Kansei. A través de esta se recopila información para un análisis de las funcionalidades
que debe tener un producto para ser emocionalmente atractivo para los consumidores.
The paper presents a theoretical framework of evolution and characteristics of the Kansei methodology. First we proceed to make an introduction, study the history and origin of Kansei as well as Kansei Engineering and then see the different types of Kansei and the methodology that follows. The premise of the trial is to apply the methodology of Kansei Engineering in an R & D Project being it a specialized computer mouse for games. For the practical part, a market study is carried out to put into context the product and its characteristics, as well as the expectations of customers regarding a purchase. A survey of products defined by distinguishing characteristics represented by the Kansei is carried out. Through this information is collected for an analysis of the functionalities that a product must have in order to be emotionally appealing to consumers.
The paper presents a theoretical framework of evolution and characteristics of the Kansei methodology. First we proceed to make an introduction, study the history and origin of Kansei as well as Kansei Engineering and then see the different types of Kansei and the methodology that follows. The premise of the trial is to apply the methodology of Kansei Engineering in an R & D Project being it a specialized computer mouse for games. For the practical part, a market study is carried out to put into context the product and its characteristics, as well as the expectations of customers regarding a purchase. A survey of products defined by distinguishing characteristics represented by the Kansei is carried out. Through this information is collected for an analysis of the functionalities that a product must have in order to be emotionally appealing to consumers.