GR-247. BOSQUES DEL SUR: SIERRAS DE CAZORLA, SEGURA Y LOS VILLES
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2016-06-28
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Jaén: Universidad de Jaén
Resumen
[ES] Este trabajo ha sido realizado con el objetivo de impulsar el turismo jiennense, en concreto
de la sierra de Cazorla, aprender un poco de su historia a través de actividades en el campo.
Se dividirá en cuatro rutas, con posibilidad de personalizarlas si fuera necesario. Para
analizarlo hemos estructurado el trabajo en cinco planes principales, como son el de
marketing, operaciones, recursos humanos, inversión y ubicación y económico-financiero.
Es importante destacar que cada vez más, la gente opta por un turismo rural alejado del
tópico de sol y playa, y aprovechan para realizar actividades en la naturaleza. Lo que
pretende nuestra empresa es impulsar el auge del turismo rural y acercarlo a todas las
personas sin importar su edad. Queremos igualar el turismo rural al de sol y playa, y
transformar la visión que la gente tiene de vacaciones, ya que actualmente lo relacionamos
con playa y descanso.
[EN] This work has been done with the aim of boosting tourism of, specifically the Sierra de Cazorla, learn a little history through activities on the mountain. It will be divided into four routes, with posibility to customize if necessary. To analyze the work we have structured it into five major plans, such as the marketing, operations, human resources, investment and economic and financial location. It is important to note that more and more people prefer rural tourism to sun and beach and advantage for realice activities in nature. Our company pretend is to boost the tourism of the nature and bring it closer to people. We want to match rural to sun and beach tourism...and transform the vision that people have of holiday as it currently relates to beach and rest.
[EN] This work has been done with the aim of boosting tourism of, specifically the Sierra de Cazorla, learn a little history through activities on the mountain. It will be divided into four routes, with posibility to customize if necessary. To analyze the work we have structured it into five major plans, such as the marketing, operations, human resources, investment and economic and financial location. It is important to note that more and more people prefer rural tourism to sun and beach and advantage for realice activities in nature. Our company pretend is to boost the tourism of the nature and bring it closer to people. We want to match rural to sun and beach tourism...and transform the vision that people have of holiday as it currently relates to beach and rest.