Plan de empresa. Asesoría para la comercialización exterior del aceite de oliva
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Fecha
2016
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Jaén: Universidad de Jaén
Resumen
[ES]El proyecto a estudiar es una asesoría para la comercialización exterior del aceite de oliva ubicada en la provincia de Jaén y cuyos servicios ofertados son participación de ferias internacionales, elaboración de estudios de mercado, trámites fiscales, aduaneros y de subvenciones, y cursos de formación. Hemos analizado el entorno y elaborado un plan de marketing para dar a conocer los servicios de la empresa. Además de un plan de RRHH que incluye información acerca de los trabajadores necesarios, su formación y retribución entre otros aspectos. Finalmente se han realizado previsiones de ingresos y gastos, y preparado las principales cuentas anuales para conocer la viabilidad del proyecto.
[EN]The project studied is a consultancy for merchandising outside the olive oil. It will be located in the town of Jaén. Among services offered are the participation in international fairs, development of market studies, tax procedures, customs formalities and grants procedures, and training courses. We have analyzed the environment and we have developed a marketing plan to publicize the services of the company. In addition, we have elaborate a human resources plan that includes information about the necessary workers, their training and retribution, among other things. Finally, we have made estimates of income and expenditure, and we have prepared the main financial statements to know the project's viability.
[EN]The project studied is a consultancy for merchandising outside the olive oil. It will be located in the town of Jaén. Among services offered are the participation in international fairs, development of market studies, tax procedures, customs formalities and grants procedures, and training courses. We have analyzed the environment and we have developed a marketing plan to publicize the services of the company. In addition, we have elaborate a human resources plan that includes information about the necessary workers, their training and retribution, among other things. Finally, we have made estimates of income and expenditure, and we have prepared the main financial statements to know the project's viability.