Las TIC´s aplicadas al sector vitivinícola: Página web y tienda virtual.
Archivos
Fecha
2019-10
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
[ES] La actual sociedad globalizada y el creciente uso de las nuevas tecnologías de la información y comunicación han ocasionado importantes cambios en el mundo empresarial, concretamente en el paso de un comercio tradicional al comercio electrónico (e-commerce). La entrada del comercio electrónico supone una gran oportunidad para el sector del vino, este sector es de gran importancia tanto en España como en Europa.
Por este motivo, el fin de este proyecto es evaluar el uso que las empresas vitivinícolas de la Comunidad Valenciana realizan de las web para usos comerciales. Hemos trabajado con una muestra de 90 empresas. Para la realización del estudio, hemos empleado la metodología Emica, una herramienta muy útil para conocer el nivel en el que se encuentran cada empresa respecto a su desarrollo en el comercio electrónico. Además, hemos sometido las distintas páginas web de las empresas objeto del estudio a diferentes métricas.
[EN] The current globalised society and the increasing use of new information and communication technologies have brought about major changes in the business world, specifically in the transition from traditional commerce to electronic commerce (e-commerce). The entry of e-commerce represents a great opportunity for the wine sector, this sector is of great importance both in Spain and in Europe. For this reason, the purpose of this project is to evaluate the use that the wine companies of the Valencian Community make of the web for commercial uses. We have worked with a sample of 90 companies. To carry out the study, we used the Emica methodology, a very useful tool to know the level of each company with regard to its development in e-commerce. In addition, we have subjected the different web pages of the companies studied to different metrics.
[EN] The current globalised society and the increasing use of new information and communication technologies have brought about major changes in the business world, specifically in the transition from traditional commerce to electronic commerce (e-commerce). The entry of e-commerce represents a great opportunity for the wine sector, this sector is of great importance both in Spain and in Europe. For this reason, the purpose of this project is to evaluate the use that the wine companies of the Valencian Community make of the web for commercial uses. We have worked with a sample of 90 companies. To carry out the study, we used the Emica methodology, a very useful tool to know the level of each company with regard to its development in e-commerce. In addition, we have subjected the different web pages of the companies studied to different metrics.