Hambre Hedónica y Neuromarketing
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2023-01-12
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(ES) La alimentación es muy importante para la salud, ya que dependiendo de los hábitos alimenticios se tendrá
una buena salud o se tendrán trastornos alimenticios causados por una excesiva o escasa ingesta. Por
ello, cabe destacar la influencia que ejercen los distintos estados psicológicos y emocionales sobre la
alimentación, debido a que las emociones causan sensaciones agradables o desagradables que pueden
generar la necesidad de comer para aumentar o disminuir esas sensaciones, es decir, hambre hedónica,
entendida como una regulación emocional no adaptativa que implica la ingesta de alimentos, aunque no
haya sensación de hambre. Esta hambre hedónica es muy susceptible a la influencia que ejerce la
publicidad de alimentos, promocionando alimentos poco saludables que te harán sentir mejor o
aumentarán tu alegría. Ante esto, el neuromarketing es muy importante, ya que estudia la conducta de
los consumidores y utiliza distintas técnicas para fomentar su hambre hedónica.
(EN) Food is very important for health, since depending on eating habits you will have good health or you will have eating disorders caused by excessive or low intake. Therefore, it is worth noting the influence that different psychological and emotional states have on eating, because emotions cause pleasant or unpleasant sensations that can generate the need to eat to increase or decrease these sensations, that is, hedonic hunger, understood as a non-adaptive emotional regulation that involves food intake, even if there is no feeling of hunger. This hedonic hunger is highly susceptible to the influence of food advertising, promoting unhealthy foods that will make you feel better or increase your joy. Given this, neuromarketing is very important, since it studies consumer behavior and uses different techniques to encourage their hedonic hunger.
(EN) Food is very important for health, since depending on eating habits you will have good health or you will have eating disorders caused by excessive or low intake. Therefore, it is worth noting the influence that different psychological and emotional states have on eating, because emotions cause pleasant or unpleasant sensations that can generate the need to eat to increase or decrease these sensations, that is, hedonic hunger, understood as a non-adaptive emotional regulation that involves food intake, even if there is no feeling of hunger. This hedonic hunger is highly susceptible to the influence of food advertising, promoting unhealthy foods that will make you feel better or increase your joy. Given this, neuromarketing is very important, since it studies consumer behavior and uses different techniques to encourage their hedonic hunger.