CAMBIOS ESTRATÉGICOS EN UNA EMPRESA PARA EL INCREMENTO DE SU COMPETITIVIDAD
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2017-12-04
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Jaén: Universidad de Jaén
Resumen
[ES]En el presente Trabajo Fin de Máster (TFM) se presentan una serie de mejoras
propuestas a una empresa del sector inmobiliario situada en la ciudad de Jaén donde se
han llevado a cabo unas prácticas durante unos meses.
El objetivo principal de dichas prácticas ha sido la propuesta de unas mejoras que
pueden beneficiar a la empresa, ampliando su cartera de clientes y ofreciendo un mejor
servicio a éstos.
En el Trabajo Fin de Máster se hace primeramente una presentación de la empresa, su
organigrama y el logo. Además también se presentan los servicios que ofrecen y un
seguimiento de la evolución y el crecimiento de la empresa desde el momento en que
comenzó su actividad.
Para alcanzar el objetivo propuesto y plantear una mejora que pueda ser realmente de
utilidad para la empresa se han llevado a cabo una serie de estudios sobre el entorno que
permiten no solo analizar la situación, sino también demostrar que la mejora propuesta
no solo es viable, también beneficiosa.
Con los estudios del entorno se puede observar que, aunque la empresa en la que se han
realizado las prácticas está consolidada en el mercado, siempre se puede mejorar en el
entorno empresarial, y también se ha llegado a la conclusión de que es importante
mantenerse siempre al día en lo que a nuevas tecnologías se refiere, pues hoy día no hay
actividad laboral que no esté relacionada con el uso de herramientas o programas
informáticos que faciliten el acceso a los clientes a los servicios de las empresas y les
ayuden a mantenerse con ellos de manera rápida y eficaz.
Esta mejora que ayudará a la empresa a ampliar su cartera de clientes consiste en la
implementación de un sistema de estudio hipotecario a través de la página web de la
misma empresa. Esta mejora permitirá a los clientes que no saben a ciencia cierta si se
les concederá el préstamo hipotecario conocer no solo la viabilidad de la concesión, sino
también la cuantía de su cuota.
Además del programa de concesión hipotecaria, durante las prácticas también se
hicieron otras propuestas de mejoras, como la creación de una aplicación móvil de la
empresa u otras mejoras relacionadas con la Responsabilidad Social Corporativa, que se
describen al final del trabajo.
Durante las prácticas se han empleado los conocimientos adquiridos durante el Máster
de Administración de Empresas, aplicando lo aprendido durante varias asignaturas,
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como Dirección General, Marketing, Recursos Humanos o Responsabilidad Social
Corporativa.
Finalmente se formulan las principales conclusiones a las que se ha llegado tras el
periodo de prácticas y los estudios llevados a cabo para la realización de este Trabajo
Fin de Máster, además de una valoración personal sobre dicho periodo de prácticas.
[EN]In this dissertation (TFM) a series of improvements have been presented to a real-state company, located in the city of Jaén, in which an internship took place for a few months. The main objective of this insternship has been the suggestion of a few improvements that can be beneficial for the business, since they can extend the client portfolio, offering a better service to the clients. Firstly in the dissertation it has been done a presentation of the company, the organigram and the logo. Besides the services offered are presented, as well as a the monitoring of the development ant the growth since the beginning of the activity. To achieve the proposed goal and contemplate an improvement that could be really useful some studies about the environment have been carried out. They allow not just analsyse the situation, but also demonstrate that the proposed improvement is viable, as well as being beneficial. With the studies of the enviroment we can see that, even though the business where the internship took place is consolidated in the market, it is always possible to improve in the business environment. In the same way it’s been reached the conclusion that it is important to stay up to day in respect of the new technologies, since nowadays there is no work activity unrelated to the use of programs or tech tools. They facilitate the access to the services offered by the businesses and help the customers quickly and with efficiency. This improovement that will help to extend the client portfolio consists in the implementation of a mortgage study system through the website. The program will allow the clients that are not sure that they will get the mortgage loan to know not just the viability of the granting, but as well the quantity of the assessment. Besides the granting of credit program, during the internship other improvements were proposed. For example, the creation of an aplication for Android or some improvement related to the Corporate Social Responsibility, described at the end of the dissertation. During the internship, knowledge achieved in the Master of Business Administration have been employed, applying the knowledge in some subjects from the MBA, including among others, General Direction, Human Resources, Marketing or Corporate Social Responsibility. Finally the main conclusions are formulated. In this section is as well a personal valuation after the insternship the studies carried out for this dissertation.
[EN]In this dissertation (TFM) a series of improvements have been presented to a real-state company, located in the city of Jaén, in which an internship took place for a few months. The main objective of this insternship has been the suggestion of a few improvements that can be beneficial for the business, since they can extend the client portfolio, offering a better service to the clients. Firstly in the dissertation it has been done a presentation of the company, the organigram and the logo. Besides the services offered are presented, as well as a the monitoring of the development ant the growth since the beginning of the activity. To achieve the proposed goal and contemplate an improvement that could be really useful some studies about the environment have been carried out. They allow not just analsyse the situation, but also demonstrate that the proposed improvement is viable, as well as being beneficial. With the studies of the enviroment we can see that, even though the business where the internship took place is consolidated in the market, it is always possible to improve in the business environment. In the same way it’s been reached the conclusion that it is important to stay up to day in respect of the new technologies, since nowadays there is no work activity unrelated to the use of programs or tech tools. They facilitate the access to the services offered by the businesses and help the customers quickly and with efficiency. This improovement that will help to extend the client portfolio consists in the implementation of a mortgage study system through the website. The program will allow the clients that are not sure that they will get the mortgage loan to know not just the viability of the granting, but as well the quantity of the assessment. Besides the granting of credit program, during the internship other improvements were proposed. For example, the creation of an aplication for Android or some improvement related to the Corporate Social Responsibility, described at the end of the dissertation. During the internship, knowledge achieved in the Master of Business Administration have been employed, applying the knowledge in some subjects from the MBA, including among others, General Direction, Human Resources, Marketing or Corporate Social Responsibility. Finally the main conclusions are formulated. In this section is as well a personal valuation after the insternship the studies carried out for this dissertation.