LA PUBLICIDAD, UN RECURSO EDUCATIVO EN EDUCACIÓN PRIMARIA. PROPUESTA DIDÁCTICA
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2020-06-10
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Jaén: Universidad de Jaén
Resumen
Este trabajo consiste en utilizar la publicidad como recurso educativo en Educación Primaria. Esta propuesta va dirigido a un curso de 5.º de Primaria. La globalización de la sociedad y las nuevas tecnologías permiten que los estudiantes tengan acceso a diversidad de anuncios en los diferentes medios de comunicación, lo que es un motivo para enseñar esta temática en el aula para mejorar oralmente, enseñar un lenguaje visual e icónico, crear un anuncio para vender un producto y aprender a utilizar algunos recursos informáticos. Por otro lado, se pretende que reflexionen sobre el poder del lenguaje publicitario para persuadir, convencer y entender ideas que quieren trasmitir. Además de entender términos relacionados con la publicidad como son el sexismo, la libertad de expresión o la censura.
This work consists of using advertising as an educational resource in Primary Education. This proposal is aimed at a 5th course. from elementary school. The globalization of society and new technologies allow students to have access to a diversity of advertisements in the different media, which is a reason to teach this subject in the classroom to improve orally, teach a visual and iconic language, create an ad to sell a product and learn how to use some computing resources. On the other hand, it is intended that they reflect on the power of advertising language to persuade, convince and understand ideas that they want to convey. In addition to understanding terms related to advertising such as sexism, freedom of expression or censorship.
This work consists of using advertising as an educational resource in Primary Education. This proposal is aimed at a 5th course. from elementary school. The globalization of society and new technologies allow students to have access to a diversity of advertisements in the different media, which is a reason to teach this subject in the classroom to improve orally, teach a visual and iconic language, create an ad to sell a product and learn how to use some computing resources. On the other hand, it is intended that they reflect on the power of advertising language to persuade, convince and understand ideas that they want to convey. In addition to understanding terms related to advertising such as sexism, freedom of expression or censorship.