PLAN DE COMUNICACIÓN PARA LA EMPRESA NUTRIPRO VITALITY
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2022-03-15
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Jaén: Universidad de Jaén
Resumen
[ES] El trabajo de fin de máster presentado se basa principalmente en la elaboración de un Plan de
comunicación para la empresa Nutripro Vitality, dirigida al sector de la nutrición.
Hoy en día son cada vez más las empresas que vuelcan todo su interés en perfeccionar sus estrategias de
marketing, usando las herramientas y técnicas precisas en cada momento para hacer que se conozca
la empresa y trasladar el mensaje que se quiere dar a la mayor cantidad de público posible.
Por ello, estableceremos un plan de actuación y planificación, adaptándonos a la cultura y valores de la
empresa cumpliendo de esta manera con los intereses de la misma.
[EN] The master's thesis presented is mainly based on the development of a Communication Plan for the Nutripro Vitality company, aimed at the nutrition sector. Nowadays, more and more companies are turning all their interest in perfecting their marketing strategies, using the necessary tools and techniques at all times to make the company known and convey the message that they want to give to the greatest number of possible audience. Therefore, we will establish an action and planning plan, adapting to the culture and values of the company, thus complying with its interests.
[EN] The master's thesis presented is mainly based on the development of a Communication Plan for the Nutripro Vitality company, aimed at the nutrition sector. Nowadays, more and more companies are turning all their interest in perfecting their marketing strategies, using the necessary tools and techniques at all times to make the company known and convey the message that they want to give to the greatest number of possible audience. Therefore, we will establish an action and planning plan, adapting to the culture and values of the company, thus complying with its interests.