Comportamiento del consumidor de alimentos: Realfooding
Fecha
2021-04-25
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Jaén: Universidad de Jaén
Resumen
Desde que surgiese la agricultura hasta la actualidad, el
consumidor de alimentos ha experimentado numerosos cambios en
su forma de alimentarse. Actualmente, España se encuentra en la
etapa agro-industrial. Este procesamiento de los alimentos es el
causante de la obesidad, que aumenta el riesgo de sufrir
enfermedades no transmisibles. Sin embargo, han cobrando mayor
importancia la propia salud o el medio ambiente. Por otro lado, las
redes sociales están influyendo en los hábitos alimentarios y
motivaciones del consumidor siendo, una de ellas, adelgazar de
forma rápida. No obstante, ha surgido una nueva tendencia
alimentaria en España que enseña al consumidor a alimentarse
mejor. Este movimiento, llamado Realfooding, ha conseguido
influir en el estilo de vida de los jóvenes españoles. Algunos datos
de este serían que el 86’5% de sus seguidores ha disminuido el
consumo de alimentos ultraprocesados o que el 81’1% ingiere
menos refrescos o bebidas azucaradas.
Since agriculture emerged until the actuality, the food consumer has undergone many changes in the way they feed. Currently, Spain is in the agro-industrial stage. This food processing is the cause of obesity, which increases the risk of suffering non- communicable diseases. However, our own health or the environment have become more important. On the other hand, social networks are influencing the eating habits and motivations of the consumer, one of them being to lose weight quickly. However, a new food trend has emerged in Spain that tries to teach consumers to feed better. This movement, known as Realfooding, has managed to influence the lifestyle of Spanish youth. Some data from this would be that 86’5% of their followers have decreased their consumption of ultra- processed foods or that 81’1% consume less soft drinks or sugary drinks.
Since agriculture emerged until the actuality, the food consumer has undergone many changes in the way they feed. Currently, Spain is in the agro-industrial stage. This food processing is the cause of obesity, which increases the risk of suffering non- communicable diseases. However, our own health or the environment have become more important. On the other hand, social networks are influencing the eating habits and motivations of the consumer, one of them being to lose weight quickly. However, a new food trend has emerged in Spain that tries to teach consumers to feed better. This movement, known as Realfooding, has managed to influence the lifestyle of Spanish youth. Some data from this would be that 86’5% of their followers have decreased their consumption of ultra- processed foods or that 81’1% consume less soft drinks or sugary drinks.