Imagen del patrocinio deportivo del Jaén Paraíso Interior Fútbol Sala
Archivos
NO SE HA AUTORIZADO la consulta de los documentos asociados
Fecha
2016-05
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
[ES] En este trabajo se analiza la imagen del patrocinio deportivo de uno de los clubs de la LNFS, concretamente Jaén Paraíso Interior
Fútbol Sala. El objetivo del trabajo es descubrir si esta relación de
patrocinio ( concretamente de copatrocinio) está siendo
identificada y valorada por la sociedad en general y más en
particular por los usuarios de la entidad deportiva. Para ello, se han
recogido datos mediante entrevistas en profundidad y una
encuesta. De forma que los resultados obtenidos permitan que el
club identifique que aspectos positivos se pueden derivar de la
relación de patrocinio, y para así poder atraer nuevas empresas y
consumidores de esta modalidad deportiva, ya que este tiene
algunos proyectos como la posibilidad de tener un nuevo pabellón,
adaptado a sus necesidades y que no puede realizar por motivos
económicos en estos momentos.
[EN] In this work, the image of sports sponsorship of one of the clubs at LNFS, Jaén Interior Paradise Futsal, is analyzed. The aim of this work is to discover whether this sponsorship relation (specifically cosponsorship) is being identified and valued by society in general and particularly by the users of the sport club. To this end, data have been collected through in-depth interviews and a survey. Thanks to this the club will find which positive aspects can be derived from the sponsorship relation and, as a consequence, be able to attract new enterprises and consumers of this sport, since the club has project such as the possibility of a new pavilion tailored to your needs and that cannot be conducted due to economic reasons at the moment.
[EN] In this work, the image of sports sponsorship of one of the clubs at LNFS, Jaén Interior Paradise Futsal, is analyzed. The aim of this work is to discover whether this sponsorship relation (specifically cosponsorship) is being identified and valued by society in general and particularly by the users of the sport club. To this end, data have been collected through in-depth interviews and a survey. Thanks to this the club will find which positive aspects can be derived from the sponsorship relation and, as a consequence, be able to attract new enterprises and consumers of this sport, since the club has project such as the possibility of a new pavilion tailored to your needs and that cannot be conducted due to economic reasons at the moment.