OLEOTURISMO-FINCA LOS ARCOS
Fecha
2019-07
Autores
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Jaén: Universidad de Jaén
Resumen
[ES] EN ESTE TRABAJO, SE VA A DESARROLLAR UN PLAN DE
NEGOCIO LLAMADO '^OLEOTURISMO FINCA-LOS
ARCOS". ESTE PLAN EMPRESARIAL CONSISTE EN LA
OFERTA DE DISTINTOS SERVICIOS Y ACTIVIDADES
RELACIONADAS CON E L MUNDO DEL ACEITE Y SU
OLIVAR, LA GASTRONOMÍA TÍPICA DE LA PROVINCIA Y
HASTA PODER CONOCER LA CIUDAD DE JAÉN. E L
CLIENTE PODRÁ APRENDER LA CULTURA DEL OLIVAR,
SU HISTORIA, LOS PROCESOS DE ELABORACIÓN DEL
ACEITE, PODRÁ REALIZAR CATAS DE ACEITE Y
DEGUSTAR LA GASTRONOMÍA TÍPICA DE LA
PROVINCIA, E L CLIENTE VIVIRÁ UNA EXPERIENCIA
ÚNICA Y SATISFACTORIA.
EN ESTE PLAN DE EMPRESA SE EXPONEN LOS ESTUDIOS
DE LAS ÁREAS NECESARIAS A TENER EN CUENTA PARA
LA PUESTA EN MARCHA DE ESTE PROYECTO. LAS
ÁREAS NECESARIAS SON E L ANÁLISIS DEL ENTORNO,
EL PLAN DE OPERACIONES, E L PLAN DE MARKETING,
EL PLAN DE RECURSOS HUMANOS, LA FORMALIZACIÓN
DE LA SOCIEDAD Y POR ÚLTIMO E L PLAN ECONÓMICOFINANCIERO
DEL PROYECTO.
[EN] THIS WORK WILL FOCUS ON THE DEVELOPMENT OF A BUSINESS CASE CALLEO "OLEOTURISMO FINCA-LOS ARCOS". THE BUSINESS PLAN CONSISTS OF OFFERING A VARIETY OF SERVICES AND ACTIVITIES RELATED TO THE WORLD OF OIL AND OLIVE GROVE, WITH AN IMMERSIVE APPROACH TO THE TYPICAL GASTRONOMY AND EVEN TIÍE OPPORTUNITY TO KNOW THE CITY OF JAÉN. THE PROSPECTIVE CUSTOMER WILL LEARN ABOUT THE OLIVE GROVE CULTURE, ITS HISTORY, THE PROCESSES BEHIND TRANSFORMING THE OLIVE FRUIT INTO OIL - HE OR SHE WILL ALSO HAVE THE POSSIBILITY TO HAVE OIL TASTINGS, WHILE EXPERIENCING THE GASTRONOMICAL CULTURE OF THE PROVINCE, LIVING A UNIQUELY SATISFACTORY EXPERIENCE. THE PRESENT BUSINESS PLAN DISPLAYS THE AREA OFF-STUDIES THAT ARE REQUIRED FOR LAUNCHING THE PROJECT. SUCH AREAS INCLUDE: CONTEXT AND ENVIRONMENT ANALYSIS, OPERATIONAL PLAN, MAR.KETING PLAN, HR PLAN, COMPANY CONSTITUTION AND, LASTLY, FINANCIAL AND ECONOMICAL PLAN.
[EN] THIS WORK WILL FOCUS ON THE DEVELOPMENT OF A BUSINESS CASE CALLEO "OLEOTURISMO FINCA-LOS ARCOS". THE BUSINESS PLAN CONSISTS OF OFFERING A VARIETY OF SERVICES AND ACTIVITIES RELATED TO THE WORLD OF OIL AND OLIVE GROVE, WITH AN IMMERSIVE APPROACH TO THE TYPICAL GASTRONOMY AND EVEN TIÍE OPPORTUNITY TO KNOW THE CITY OF JAÉN. THE PROSPECTIVE CUSTOMER WILL LEARN ABOUT THE OLIVE GROVE CULTURE, ITS HISTORY, THE PROCESSES BEHIND TRANSFORMING THE OLIVE FRUIT INTO OIL - HE OR SHE WILL ALSO HAVE THE POSSIBILITY TO HAVE OIL TASTINGS, WHILE EXPERIENCING THE GASTRONOMICAL CULTURE OF THE PROVINCE, LIVING A UNIQUELY SATISFACTORY EXPERIENCE. THE PRESENT BUSINESS PLAN DISPLAYS THE AREA OFF-STUDIES THAT ARE REQUIRED FOR LAUNCHING THE PROJECT. SUCH AREAS INCLUDE: CONTEXT AND ENVIRONMENT ANALYSIS, OPERATIONAL PLAN, MAR.KETING PLAN, HR PLAN, COMPANY CONSTITUTION AND, LASTLY, FINANCIAL AND ECONOMICAL PLAN.