Análisis de la responsabilidad social corporativa en los hoteles de la ciudad de Málaga
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2024-05-07
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Jaén: Universidad de Jaén
Resumen
La Responsabilidad Social Corporativa se configura como un elemento competitivo en la gestión empresarial en un nuevo escenario global que demanda un cambio de mirada para dar respuesta al paradigma de la sostenibilidad. Es preciso, que las empresas, independientemente del sector económico al que pertenezcan, contribuyan al desarrollo sostenible a nivel ambiental, social, económico y de gobernanza. Debido a la importancia del sector turístico, en general, y del sector hotelero, en particular, conocer el grado de implementación de las medidas sostenibles en estas organizaciones empresariales, se convierte en el punto de partida para que tomen el camino de la sostenibilidad. Este trabajo analiza las medidas de RSC en la industria hotelera de la ciudad de Málaga, siendo uno de los subsectores turísticos que más ha crecido durante los últimos años, contribuyendo a posicionar la ciudad como un destino turístico de primer orden.
Corporate Social Responsibility is configured as a competitive element in business management in a new global scenario that demands a change of mindset to respond to sustainability paradigm. Regardless of their economic sector, companies must contribute to sustainable development at the environmental, social, economic and governance levels. Due to the importance of the tourism sector, in general, and the hotel sector in particular, knowing the degree of implementation of sustainable measures in these business organizations, becomes the starting point for them to take the path of sustainability. This paper analyzes the measures of CSR in the hotel industry in Malaga city, which is one of the tourism subsectors that has grown more in recent years, contributing to position the city as a tourist destination of the first order.
Corporate Social Responsibility is configured as a competitive element in business management in a new global scenario that demands a change of mindset to respond to sustainability paradigm. Regardless of their economic sector, companies must contribute to sustainable development at the environmental, social, economic and governance levels. Due to the importance of the tourism sector, in general, and the hotel sector in particular, knowing the degree of implementation of sustainable measures in these business organizations, becomes the starting point for them to take the path of sustainability. This paper analyzes the measures of CSR in the hotel industry in Malaga city, which is one of the tourism subsectors that has grown more in recent years, contributing to position the city as a tourist destination of the first order.