Plan de negocio y puesta en marcha de una empresa de servicios de geolocalización
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2023-12-04
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Jaén: Universidad de Jaén
Resumen
El objeto de este Trabajo Fin de Grado es aplicar una metodología que permita concretar una oportunidad de
negocio en la creación y desarrollo de una empresa dedicada a servicios de geolocalización, estos servicios están
basado principalmente en crear una App, es decir, un programa para dispositivos móviles, en la que
integraremos todos los recursos de estos “gadgets”, siendo el principal el sistema de posicionamiento global
(GPS).
Para que toda esta iniciativa sea posible, se realizará un estudio de mercado, se definirán los aspectos concretos
de esta iniciativa empresarial en sus diferentes facetas (comercial, financiera, productiva, de recursos humanos,
etc.). Se analizará la viabilidad de la empresa desde una perspectiva técnica, económica y financiera
The purpose of this Final Degree Project is to apply a methodology that allows us to realize a business opportunity in the creation and development of a company dedicated to geolocation services, these services are mainly based on creating an App, that is, a program for mobile devices, in which we will integrate all the resources of these "gadgets", the main one being the global positioning system (GPS). In order to make this whole initiative possible, a market study will be carried out, the specific aspects of this business initiative will be defined in its different facets (commercial, financial, productive, human resources, etc.). The viability of the company will be analyzed from a technical, economic and financial perspective.
The purpose of this Final Degree Project is to apply a methodology that allows us to realize a business opportunity in the creation and development of a company dedicated to geolocation services, these services are mainly based on creating an App, that is, a program for mobile devices, in which we will integrate all the resources of these "gadgets", the main one being the global positioning system (GPS). In order to make this whole initiative possible, a market study will be carried out, the specific aspects of this business initiative will be defined in its different facets (commercial, financial, productive, human resources, etc.). The viability of the company will be analyzed from a technical, economic and financial perspective.