Responsabilidad Social Empresarial
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2016-06
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Jaén: Universidad de Jaén
Resumen
[ES] Esta investigación se basa en el desarrollo del concepto de Responsabilidad Social Empresarial, formado a raíz de varias teorías o interpretaciones, así como, la Ética empresarial y la Filantropía ya que su característica principal se basa en el impacto que sus actividades empresariales puedan provocar al ámbito en el que actúen. De tal forma que la empresa ocupara un lugar privilegiado en la estrategia de negocio, y así se podrá ver la diferencia o no entre lo teórico de las actividades y lo que realmente se realiza en esas actividades, identificando en cada actividad responsabilidades sociales dirigidas al beneficio de sus grupos de interés (stakeholders)
[EN] This research is based on Business Social Responsibility, formed by many theories and interpretations, as well as Business Ethics and Philantrophy because his main characteristic is based on the impact that business activities can cause in the area they act. In such a way that the company will occupy a privileged place on business strategy, so we could appreciate the difference or no difference between theory and what is really developed on activities, by identifying in every activity the social responsibilities leaded to stakeholders' benefit.
[EN] This research is based on Business Social Responsibility, formed by many theories and interpretations, as well as Business Ethics and Philantrophy because his main characteristic is based on the impact that business activities can cause in the area they act. In such a way that the company will occupy a privileged place on business strategy, so we could appreciate the difference or no difference between theory and what is really developed on activities, by identifying in every activity the social responsibilities leaded to stakeholders' benefit.