La economía colaborativa en el turismo: el caso de airbnb
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2016-10
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Jaén: Universidad de Jaén
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[ES]El presente proyecto pretende exponer el recorrido que está realizando la economía colaborativa desde que surgió hasta nuestros días, abordando los cambios y transformaciones que posee, así como sus características, ventajas y desventajas respecto a la economía tradicional. Como muestra de este fenómeno, se ha seleccionado la plataforma de alojamiento Airbnb, la cual se compara con varias cadenas hoteleras y otros grupos turísticos, además de estudiar algunos indicadores económicos como los ingresos y los precios. Para aproximarnos más al caso, también se examina lo que está ocurriendo actualmente con esta plataforma en algunas ciudades españolas, como Madrid y Barcelona, realizando a su vez una comparativa de éstas con las ciudades andaluzas de Málaga y Sevilla. Por último, analizamos los planes futuros de la plataforma junto con las expectativas que tienen los individuos sobre ella y la economía colaborativa, llegando a unas conclusiones y análisis finales que abarcan toda la investigación.
[EN]The present project exposes the behaviour of the sharing economy since it arose to the present day, approaching its changes and transformations, as well as its features, advantages and disadvantages with regard to the traditional economy. As a sample of this phenomenon, the platform of hosting Airbnb has been selected. Moreover, this company compared with several hotel chains and other tourist groups, apart from studying some economic indicators like the income and the prices. To come closer the case, it is also examined what happens nowadays with this platform in some Spanish cities, as Madrid and Barcelona, making in turn a comparison of these with the Andalusian cities of Malaga and Seville. Finally, we analyze the future plans of the platform along with the expectations that individuals have on it and the sharing economy, drawing a few conclusions and final analysis that include the whole investigation.
[EN]The present project exposes the behaviour of the sharing economy since it arose to the present day, approaching its changes and transformations, as well as its features, advantages and disadvantages with regard to the traditional economy. As a sample of this phenomenon, the platform of hosting Airbnb has been selected. Moreover, this company compared with several hotel chains and other tourist groups, apart from studying some economic indicators like the income and the prices. To come closer the case, it is also examined what happens nowadays with this platform in some Spanish cities, as Madrid and Barcelona, making in turn a comparison of these with the Andalusian cities of Malaga and Seville. Finally, we analyze the future plans of the platform along with the expectations that individuals have on it and the sharing economy, drawing a few conclusions and final analysis that include the whole investigation.