Marketing De Congresos: El caso de la provincia de Jaén
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2016-06-28
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Jaén: Universidad de Jaén
Resumen
[ES] La realización de este trabajo de fin de grado, tiene como objetivo saber el potencial del turisme de reuniones en Jaén. Para conseguir nuestro objetivo, analizaremos algunas premisas.
Para empezar, definiremos algunas palabras clave, las cuales nos ayudarán a desarrollar el objetivo principal. Después, estudiaremos la evolución del turisme de reuniones en España.
La parte practica consistirá en analizar el Mercado de Convenciones y Congresos en Jaén. De hecho, para analizar el potencial, usaremos un método basado en entrevistas cuyas personas han sido elegidas debido a una serie de características específicas. Gracias a ellos, podremos analizar la demanda de este sector desde diferentes puntos de vista.
Para terminar este trabajo, daremos una conclusión general sobre nuestro análisis y sabremos si hemos conseguido el principal objetivo.
[EN] The realisation of this work of degree´s end, it has got as aim to know the meeting tourism´s potential in Jaén. To get our aim, we´ll analyse some premises. To start, we will define some keywords, which will help us to develop the main objective. Them, we will study the Meet Tourism´s evolution in Spain. The practice part will consist of analyse the market of Convention and Congress in Jaen. In facts, for analysing the potential, we will use a method based on interviews whose peoples have been choose because of a series specific characteristic. Thanks of them, we will be able to analyse the demand of this sector from different point of view. For finishing this work, we will give a general conclusion about our analysis and we will know if we have got the main objective.
[EN] The realisation of this work of degree´s end, it has got as aim to know the meeting tourism´s potential in Jaén. To get our aim, we´ll analyse some premises. To start, we will define some keywords, which will help us to develop the main objective. Them, we will study the Meet Tourism´s evolution in Spain. The practice part will consist of analyse the market of Convention and Congress in Jaen. In facts, for analysing the potential, we will use a method based on interviews whose peoples have been choose because of a series specific characteristic. Thanks of them, we will be able to analyse the demand of this sector from different point of view. For finishing this work, we will give a general conclusion about our analysis and we will know if we have got the main objective.