El comportamiento del consumidor turístico en redes sociales.
Archivos
NO SE HA AUTORIZADO la consulta de los documentos asociados
Fecha
2021-05-27
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
La tecnología siempre ha sido un elemento que ha transformado la
vida en general de la sociedad y gracias a ella, la industria del
turismo es un sector en continuo cambio y evolución. Tanto es así,
que Internet y las redes sociales generalistas se han convertido en
un elemento clave para el desarrollo publicitario y de difusión del
sector turístico en España así como una forma más fácil y cercana
de acceder a dicho sector por parte del consumidor turístico
español. En este sentido, se realiza un estudio para conocer cuáles
son las motivaciones de estos consumidores a la hora de obtener
un servicio o producto turístico en el marco de una de las redes
sociales generalistas más demandadas como es Instagram.
Technology has always been an element that has tranformed the life in general of society. Thanks to it, the tourism industry is a sector which is changing and evolving continuosly, so much so that the Internet and general social networks have become a key element for the development of advertising and dissemination of the tourism sector in Spain as well as an easier and closer way of accessing by the Spanish tourism consumer. Therefore, the intention of this study is find out the motivations of the costumer until obtaining a tourist service or a tourist product within one of the most demanding general social networks such as Instagram.
Technology has always been an element that has tranformed the life in general of society. Thanks to it, the tourism industry is a sector which is changing and evolving continuosly, so much so that the Internet and general social networks have become a key element for the development of advertising and dissemination of the tourism sector in Spain as well as an easier and closer way of accessing by the Spanish tourism consumer. Therefore, the intention of this study is find out the motivations of the costumer until obtaining a tourist service or a tourist product within one of the most demanding general social networks such as Instagram.