PROYECTO DE EMPRESA “ARTDOGS”
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Fecha
2023-05-03
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Jaén: Universidad de Jaén
Resumen
[ES] La línea que sigue el trabajo pretende abordar el panorama de las IAA dentro del análisis del
sector a nivel nacional y concretamente el de la comunidad de Madrid; pudiendo tras el estudio del
mercado, gracias al análisis PESTEL, establecer una futura empresa que pueda llevar el arte oculto
de los museos a través de la EAA a colegios, aulas hospitalarias y centros residenciales. Para poder
analizar la viabilidad de la futura entidad denominada “ArtDogs” se analiza interna y externamente
si es posible su desempeño; a corto plazo se establece un proyecto piloto para poder demostrar la
fiabilidad de la que se habla. Se cuenta con la profesionalidad y la formación académica de los
fundadores para poder llevar a cabo el trabajo a desarrollar.
[EN] The line that the work follows aims to address the panorama of the IAA within the analysis of the sector at a national level and specifically that of the community of Madrid; being able after the study of the market, thanks to the PESTEL analysis, to establish a future company that can take the hidden art of museums through the EAA to schools, hospital classrooms and residential centres. In order to be able to analyse the viability of the future entity called "ArtDogs", an internal and external analysis is carried out to see if it is possible to carry it out; in the short term, a pilot project is set up to be able to demonstrate its reliability. The professionalism and academic training of the founders is relied upon in order to be able to carry out the work to be developed.
[EN] The line that the work follows aims to address the panorama of the IAA within the analysis of the sector at a national level and specifically that of the community of Madrid; being able after the study of the market, thanks to the PESTEL analysis, to establish a future company that can take the hidden art of museums through the EAA to schools, hospital classrooms and residential centres. In order to be able to analyse the viability of the future entity called "ArtDogs", an internal and external analysis is carried out to see if it is possible to carry it out; in the short term, a pilot project is set up to be able to demonstrate its reliability. The professionalism and academic training of the founders is relied upon in order to be able to carry out the work to be developed.