ANÁLISIS DE CALIDAD DE LOS SITIOS WEBS DE LAS COOPERATIVAS VINÍCOLAS DE CASTILLA-LA MANCHA Y ARAGÓN
Fecha
2021-01-20
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Jaén: Universidad de Jaén
Resumen
El objetivo de este estudio es analizar la calidad de los sitios webs de las cooperativas vitivinícolas de las Comunidades Autónomas de Aragón y Castilla La-Mancha para conocer si utilizan las TIC’s de manera adecuada para la comercialización a través de Internet. Gracias a esta nueva herramienta se han creado nuevos mercados donde las empresas pueden crecer y darse a conocer a nivel mundial. El comercio electrónico o también llamado Ecommerce está en continuo avance con el paso de los años. Cada vez más personas optan por este nuevo sistema de compras.
El método de investigación utilizado ha sido la metodología eMICA. Esta metodología permite comprobar la calidad de la web para usos comerciales.
Como principales resultados destacamos el escaso uso que hacen las cooperativas vinícolas aragonesas y manchegas de Internet ya que un 68% de las sociedades cooperativas no tienen página web y las que sí tienen la calidad del sitio web es reducida, con lo que no contribuye a mejorar o a incrementar la comercialización online.
The aim of this study is to analyse the quality of the websites of wine cooperatives in the Autonomous Communities of Aragon and Castilla La Mancha to find out whether they use ICTs properly for marketing on the Internet. Thanks to this new tool, new markets have been created where companies can grow and make themselves known worldwide. The electronic commerce or also called Ecommerce is in continuous advance over the years. More and more people are opting for this new shopping system. The research method used has been the eMICA methodology. This methodology allows to check the quality of the web for commercial uses. As the main results, we highlight the low use of the Internet by wine cooperatives in Aragon and La Mancha, as 68% of the cooperative societies do not have a web page and those that do have a web site are of low quality, which does not contribute to improving or increasing online marketing.
The aim of this study is to analyse the quality of the websites of wine cooperatives in the Autonomous Communities of Aragon and Castilla La Mancha to find out whether they use ICTs properly for marketing on the Internet. Thanks to this new tool, new markets have been created where companies can grow and make themselves known worldwide. The electronic commerce or also called Ecommerce is in continuous advance over the years. More and more people are opting for this new shopping system. The research method used has been the eMICA methodology. This methodology allows to check the quality of the web for commercial uses. As the main results, we highlight the low use of the Internet by wine cooperatives in Aragon and La Mancha, as 68% of the cooperative societies do not have a web page and those that do have a web site are of low quality, which does not contribute to improving or increasing online marketing.