Mercados electrónicos: comparativa de España con la Unión Europea
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2015-09-09
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Jaén: Universidad de Jaén
Resumen
[ES] El proyecto trata de explicar una serie de nociones básicas sobre el comercio electrónico y realizar un estudio sobre la situación actual en la que se encuentra España en este campo, teniendo como referente la Unión Europea.
Los objetivos son estudiar la evolución que ha sufrido España en lo referente al comercio electrónico hasta la actualidad, realizar una comparativa con la Unión Europea para poder así obtener una visión con perspectiva y por último realizar una reflexión sobre el papel que juega las redes sociales en el ámbito del comercio electrónico.
Tras terminar dicha investigación se obtiene una serie de conclusiones. El comercio electrónico en España se encuentra en una fase de expansión. Con respecto a la Unión Europea, España se encuentra en una posición competitiva ocupando el cuarto lugar en el ranking. Y por último se ha relevado que las redes sociales juegan un papel cada vez más importante.
[EN] The project tries to explain some basic notions on electronic commerce and conduct a study on the current situation in which is Spain in this field, having as reference the European Union. The objectives are to study the evolution that Spain has suffered in relation to electronic commerce to date, make a comparison with the European Union to obtain a v1ew in perspective and finally make a reflection on the role of social networks the field of electronic commerce. After completing the investigation a number of conclusions were obtained. E-commerce in Spain is in an expansion phase. With regard to the European Union, Spain is in a competitive position ranking fourth in the ranking. And finally it was relieved that social networks play an increasingly important role.
[EN] The project tries to explain some basic notions on electronic commerce and conduct a study on the current situation in which is Spain in this field, having as reference the European Union. The objectives are to study the evolution that Spain has suffered in relation to electronic commerce to date, make a comparison with the European Union to obtain a v1ew in perspective and finally make a reflection on the role of social networks the field of electronic commerce. After completing the investigation a number of conclusions were obtained. E-commerce in Spain is in an expansion phase. With regard to the European Union, Spain is in a competitive position ranking fourth in the ranking. And finally it was relieved that social networks play an increasingly important role.