Análisis estrategico del grupo Día
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2016-06-30
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Jaén: Universidad de Jaén
Resumen
[ES] El trabajo tiene por objetivo la realización de un análisis estratégico de la Distribuidora Internacional de Alimentación (DIA), cadena de supermercados española y actualmente uno de los líderes de la distribución de la alimentación a nivel mundial.
Con el fin de conocer las actuaciones que ha llevado a cabo la compañía y la han posicionado tan favorablemente, se realizará un estudio del entorno socioeconómico que rodea la empresa, especialmente centrado en España, así como de la estructura de la industria en la que desarrolla su actividad, de las características propias de dicha empresa y finalmente, un análisis de las estrategias que sigue.
Todo ello, nos llevará a comprender el procedimiento que la ha llevado a su actual posición, además de caracterizarla como uno de los supermercados que más han crecido en cuota de mercado en este último año 2015.
[EN] The objective of this work is make a strategic review of the "Distribuidora Internacional de Alimentación" (DIA), Spanish chain supermarkets and currently one of the leading food distribubution worldwide. In order to know the actions carried out by the company which make them-self in a favorable position, would make an study about the socioeconomic environment surrounding the company, specially focus in Spain. As well as the structure of the industry that developing its activity, the company's own characteristics and finally an analysis of the strategies that they follow. All of that will lead us to understand the procedure that has lead it to its actually position and characterize like one of the supermarkets that had the highest growth market share in the last year 2015.
[EN] The objective of this work is make a strategic review of the "Distribuidora Internacional de Alimentación" (DIA), Spanish chain supermarkets and currently one of the leading food distribubution worldwide. In order to know the actions carried out by the company which make them-self in a favorable position, would make an study about the socioeconomic environment surrounding the company, specially focus in Spain. As well as the structure of the industry that developing its activity, the company's own characteristics and finally an analysis of the strategies that they follow. All of that will lead us to understand the procedure that has lead it to its actually position and characterize like one of the supermarkets that had the highest growth market share in the last year 2015.