Planificación financiera. Aplicación a un caso real: Vocento, S.A.
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2021-05-31
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Jaén: Universidad de Jaén
Resumen
Con este trabajo pretendemos ofrecer una planificación financiera
de una empresa real. Para ello, realizaremos un análisis de la
situación de la empresa, del sector y de los competidores, además
de las estrategias que puedan plantear.
Para la realización de este análisis haremos una descripción de la
empresa y su entorno, seguidamente debemos pasar a la
explicación de su situación económico-financiera en años previos
para, posteriormente, poder dar un pronóstico y una planificación
de años posteriores.
El motivo por el que se ha optado hacer este estudio del Grupo
Vocento radica en la importancia e historia, desde sus inicios, en
la sociedad española. Actualmente, el grupo se encuentra en un
proceso de reorientación empresarial, aunque no es razón para que
el mismo siga teniendo hoy por hoy una gran consideración en el
panorama español.
With this project, we pretend to offer financial planning of a real company. To do it we need to analyse the situation of the company, the sector and the competitors, besides the strategies they can set out. To carry out this analysis we will write a company description and its environment, next we need to go to the explanation of the economic-financial situation for previous years to afterwards being able to give a prediction and a planning of the next few years. The reason why Grupo Vocento was chosen for the study lies in the importance and history it has had since the beginning, in Spanish society. Nowadays, the group is in a process of business reorientation, although it is not a reason for the company to not continue having high regard for the time being in the Spanish outlook.
With this project, we pretend to offer financial planning of a real company. To do it we need to analyse the situation of the company, the sector and the competitors, besides the strategies they can set out. To carry out this analysis we will write a company description and its environment, next we need to go to the explanation of the economic-financial situation for previous years to afterwards being able to give a prediction and a planning of the next few years. The reason why Grupo Vocento was chosen for the study lies in the importance and history it has had since the beginning, in Spanish society. Nowadays, the group is in a process of business reorientation, although it is not a reason for the company to not continue having high regard for the time being in the Spanish outlook.