DESARROLLO IDEA DE NEGOCIO "RURA-NATURA"
Fecha
2017-09-21
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Jaén: Universidad de Jaén
Resumen
[ES] Se desarrolla !a idea de negocio de la empresa "Rura-Natura", ubicada en una zona rural de la provincia ,
de Palencia. Esta empresa, realizará en la zona diferentes tipos de intervenciones, (terapia, educación y/o 1
actividades), asistidas tanto por caballos como con perros aptos para tal fin. Se contará con profesionales 1
formados de manera reglada en !AA. La totalidad de la población puede ser destinataria de estas !
, intervenciones, centrándose en el estudio de !a población con diversidad funciona!, menores y personas 1
de la tercera edad de la zona, ya que son considerados !os dientes con mayor potencial de compra del ¡
servício ofertado. Además, se efectúa un análisis económico-financiero, el cual indica que la empresa
''Rura- Natura" es económicamente viable.
[EN] !t develops a business idea of the company "Rurn-Natura", located in the rural environment of the province of Palencia. This company will carry out in the area different types of interventions (therapy, ¡ education and / or activities), assisted by both horses and dogs suítable for this purpose. We will have 1 professiona!s trained in an !AA regulated manner. The tota!ity of the population may be the target of 1 these interventions, focusing on the study of the population with functional díversity, mínors and elder!y 1 people ín the area, since they are the clients wíth the great potential to purchase the servíce that is 1 offered. In addition, an economic-financia! analysis ís carríed out, which indícates that the company "Rura-Natura" is economically viable.
[EN] !t develops a business idea of the company "Rurn-Natura", located in the rural environment of the province of Palencia. This company will carry out in the area different types of interventions (therapy, ¡ education and / or activities), assisted by both horses and dogs suítable for this purpose. We will have 1 professiona!s trained in an !AA regulated manner. The tota!ity of the population may be the target of 1 these interventions, focusing on the study of the population with functional díversity, mínors and elder!y 1 people ín the area, since they are the clients wíth the great potential to purchase the servíce that is 1 offered. In addition, an economic-financia! analysis ís carríed out, which indícates that the company "Rura-Natura" is economically viable.