Proyección didáctica de análisis de marca
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2021-01-27
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[ES]En el presente Trabajo Fin de Máster (TFM) se realiza una proyección didáctica para un módulo (proyecto integrado) enmarcado en el ciclo superior de Gráfica Publicitaria, clico de la rama de Artes Plásticas y Diseño. La proyección didáctica que se propone esta fundamentada en una temática propia de las ciencias sociales ya que se basa en un análisis, pero fundamental para el mundo profesional y más en un sector (turístico) que tiene una gran importancia. Por lo tanto, se pone en contexto la temática de la marca, así como conceptos necesarios para conocer cómo se analiza una marca y que hay que tener en cuenta para esto. Todo esto se conjunta con un enfoque educativo cognitivo que junto a una metodología constructivista busca que el alumnado pueda trabajar, junto con la ayuda del profesor a modo de guía, de forma semiautónoma y poniendo en práctica los conocimientos adquiridos tanto en el módulo en el que nos encontramos, así como en el ciclo en general, con la intención de poder trabajar de una forma parecida a como se haría en una empresa del sector publicitario.
[EN]In the present Final Master's Work (TFM), a didactic projection is made for a module (integrated project) framed in the superior cycle of Advertising Graphics, a classic of the branch of Plastic Arts and Design. The proposed didactic project is based on a theme from the social sciences, since it is based on an analysis that is fundamental for the professional world and more so in a sector (tourism) that is of great importance. Therefore, it puts into context the theme of the brand, as well as concepts necessary to know how a brand is analysed and which must be considered for this. All this is combined with a cognitive educational approach which, together with a behavioural methodology, seeks to allow students to work, together with the help of the teacher as a guide, in a semi-autonomous way and putting into practice the knowledge acquired both in the module in which we are, as well as in the cycle in general, with the intention of being able to work in a similar way as it would be done in a company in the advertising sector
[EN]In the present Final Master's Work (TFM), a didactic projection is made for a module (integrated project) framed in the superior cycle of Advertising Graphics, a classic of the branch of Plastic Arts and Design. The proposed didactic project is based on a theme from the social sciences, since it is based on an analysis that is fundamental for the professional world and more so in a sector (tourism) that is of great importance. Therefore, it puts into context the theme of the brand, as well as concepts necessary to know how a brand is analysed and which must be considered for this. All this is combined with a cognitive educational approach which, together with a behavioural methodology, seeks to allow students to work, together with the help of the teacher as a guide, in a semi-autonomous way and putting into practice the knowledge acquired both in the module in which we are, as well as in the cycle in general, with the intention of being able to work in a similar way as it would be done in a company in the advertising sector