Potencial del Turismo Espiritual en Cuenca-Ecuador: análisis de oportunidades y fortalezas.
Fecha
2024-05-06
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
El análisis de la potencialidad de segmentos especializados de turismo es fundamental para comprender la diversidad del sector, adaptar estrategias y políticas, potenciar la planificación y gestión turística. El presente TFM tiene por objetivo analizar el potencial del turismo espiritual en la ciudad de Cuenca-Ecuador como estrategia para diversificar la oferta turística. A través de un a metodología cualitativa con técnicas de revisión documental y aplicación de entrevistas, se indagaron las fortalezas y oportunidades del destino objeto de estudio. Con el diagnóstico ejecutado se presentan elementos como el patrimonio biocultural y religioso distintivo, respaldo legal y político favorable, además de ser la tercera ciudad más visitada en Ecuador; en general se denota el potencial positivo del turismo espiritual para diversificar la oferta turística en Cuenca. No obstante, se destaca la necesidad de estrategias específicas y la complementariedad con otros tipos de turismo para aprovechar al máximo potencial identificado.
The analysis of the potential of specialised tourism segments is fundamental for understanding the diversity of the sector, adapting strategies and policies, and strengthening tourism planning and management. The aim of this TFM is to analyse the potential of spiritual tourism in the city of Cuenca-Ecuador as a strategy to diversify the tourism offer. Through a qualitative methodology using documentary review techniques and interviews, the strengths and opportunities of the destination under study were investigated. The diagnostic study revealed elements such as the distinctive biocultural and religious heritage, favourable legal and political support, as well as the fact that Cuenca is the third most visited city in Ecuador; in general, the positive potential of spiritual tourism to diversify the tourism offer in Cuenca is evident. However, the need for specific strategies and complementarity with other types of tourism is highlighted in order to make the most of the identified potential.
The analysis of the potential of specialised tourism segments is fundamental for understanding the diversity of the sector, adapting strategies and policies, and strengthening tourism planning and management. The aim of this TFM is to analyse the potential of spiritual tourism in the city of Cuenca-Ecuador as a strategy to diversify the tourism offer. Through a qualitative methodology using documentary review techniques and interviews, the strengths and opportunities of the destination under study were investigated. The diagnostic study revealed elements such as the distinctive biocultural and religious heritage, favourable legal and political support, as well as the fact that Cuenca is the third most visited city in Ecuador; in general, the positive potential of spiritual tourism to diversify the tourism offer in Cuenca is evident. However, the need for specific strategies and complementarity with other types of tourism is highlighted in order to make the most of the identified potential.