Aprovechamiento de las TIC y de las redes sociales en las organizaciones oleícolas
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2024-01-12
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Jaén: Universidad de Jaén
Resumen
El olivar es un cultivo originario de la cuenca del mediterráneo que posee grandes
potencialidades en diversos ámbitos: gran importancia en el sector agroalimentario nacional e internacional, siendo base de la dieta mediterránea, que proporciona importantes beneficios para la salud del ser humano, así como un fuerte pilar económico y eje vertebrador territorial. El objetivo principal de nuestro trabajo consistirá en analizar el papel que juegan las tecnologías de la información y comunicación, y las redes sociales en la comercialización de productos agroalimentarios en un mundo globalizado, así como los principales retos a los que se enfrenta el sector oleícola. Los resultados revelan que del total de empresas analizadas aproximadamente la mitad carece de sitio web, lo cual denota el desaprovechamiento de estas tecnologías y de las redes sociales por parte del sector.
The olive grove is a crop native to the mediterranean basin that has great potential in various fields: great importance in the national and international agri-food sector, being the basis of the mediterranean diet, providing important benefits for human health, as well as a strong economic pillar and territorial backbone. The main objective of our work will be to analyse the role played by Information and Communication Technologies and social networks in the marketing of agri-food products in a globalised world, as well as the main challenges facing the olive oil sector. The results reveal that of the total number of companies analysed, approximately 56% have a website. This percentage is decreasing, depending on the social network in which we find ourselves, which shows a lack of training on the part of businessmen, causing a problem of misinformation to customers.
The olive grove is a crop native to the mediterranean basin that has great potential in various fields: great importance in the national and international agri-food sector, being the basis of the mediterranean diet, providing important benefits for human health, as well as a strong economic pillar and territorial backbone. The main objective of our work will be to analyse the role played by Information and Communication Technologies and social networks in the marketing of agri-food products in a globalised world, as well as the main challenges facing the olive oil sector. The results reveal that of the total number of companies analysed, approximately 56% have a website. This percentage is decreasing, depending on the social network in which we find ourselves, which shows a lack of training on the part of businessmen, causing a problem of misinformation to customers.