Plan de Marketing de un club deportivo
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Fecha
2017-06
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Jaén: Universidad de Jaén
Resumen
[ES]
La realización de un Plan de Marketing correspondiente a un centro deportivo con 5 pistas de pádel cubiertas climatizadas y actividades deportivas varias (sala de musculación y sala de ciclo-indoor), localizado en la provincia de Jaén. Se decide realizar este Plan de Marketing debido al gran mercado generado por el pádel, sobre todo en la comunidad andaluza. La finalidad es obtener las conclusiones oportunas para ver la viabilidad del proyecto en todos sus ámbitos con cada una de las fases y etapas del mismo.
[EN] The realization of a Marketing Plan corresponding to a sports center with 5 paddle tennis courts and several sports activities (training room and cycle-indoor room), located in the province of Jaén. It was decided to carry out this Marketing Plan due to the large market generated by the paddle, especially in the Andalusian community. The purpose is to obtain the appropriate conclusions to see the feasibility of the project in all its areas with each of the phases and stages of it.
[EN] The realization of a Marketing Plan corresponding to a sports center with 5 paddle tennis courts and several sports activities (training room and cycle-indoor room), located in the province of Jaén. It was decided to carry out this Marketing Plan due to the large market generated by the paddle, especially in the Andalusian community. The purpose is to obtain the appropriate conclusions to see the feasibility of the project in all its areas with each of the phases and stages of it.