INTEGRACIÓN ESTRATÉGICA DE LA RESPONSABILIDAD SOCIAL EN EL SECTOR DE AUTOMOCIÓN CHILENO EMPRESA INCHCAPE WHOLESALER
Fecha
2023-10-09
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
(ES)La Responsabilidad Social Empresarial (RSE) es la base del compromiso que toda empresa debe tener para un desarrollo sostenible y sustentable y lograr niveles de rentabilidad de forma responsable. El objetivo
de este Trabajo Fin de Máster (TFM) es proponer la integración de la RSE a la empresa Inchcape Wholesaler. Para ello, se realizará un diagnóstico de la situación actual de la empresa, el enfoque Clásico de RSE, las acciones que desarrollan aplicando los Objetivos de Desarrollo Sostenible (ODS), se realizará una propuesta de un enfoque avanzado de RSE orientado en los siguientes aspectos; la descripción de la estructura
organizacional integrando a la RSE con acciones, la divulgación de acciones, control y seguimiento a través de indicadores y ofreciendo a la empresa presupuesto de acciones propuestas que servirán de modelo para el resto del holding en Chile incrementando su reputación como empresa responsable.
(EN)Corporate Social Responsibility (CSR) is the basis of the commitment that every company must have for sustainable development and achieve levels of profitability in a responsible manner. The objective of this Master's Thesis (TFM) is to propose the integration of CSR to the company Inchcape Wholesaler. To do this, a diagnosis of the current situation of the company will be carried out, the Classic CSR approach, the actions that they develop by applying the Sustainable Development Goals (SDGs), a proposal will be made for an advanced CSR approach focused on the following aspects ; the description of the organizational structure integrating CSR with actions, the disclosure of actions, control and monitoring through indicators and offering the company a budget of proposed actions that will serve as a model for the rest of the holding company in Chile, increasing its reputation as a company responsible.
(EN)Corporate Social Responsibility (CSR) is the basis of the commitment that every company must have for sustainable development and achieve levels of profitability in a responsible manner. The objective of this Master's Thesis (TFM) is to propose the integration of CSR to the company Inchcape Wholesaler. To do this, a diagnosis of the current situation of the company will be carried out, the Classic CSR approach, the actions that they develop by applying the Sustainable Development Goals (SDGs), a proposal will be made for an advanced CSR approach focused on the following aspects ; the description of the organizational structure integrating CSR with actions, the disclosure of actions, control and monitoring through indicators and offering the company a budget of proposed actions that will serve as a model for the rest of the holding company in Chile, increasing its reputation as a company responsible.