Plan de comunicación de un vivero de empresas en Jódar
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Fecha
2021-07-09
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Jaén: Universidad de Jaén
Resumen
La comunicación es de vital importancia para el buen funcionamiento
de cualquier empresa. Los planes de comunicación son una nueva
tendencia de gestión empresarial, donde se ponen en práctica nuevos
paradigmas ante las inminentes y aceleradas fluctuaciones y
requerimientos que demandan el contexto empresarial; destacando los
factores claves de análisis para la subsistencia de las empresas y las
necesidades que ameritan los negocios para su creación, desarrollo,
expansión y rentabilidad. A lo largo de este trabajo, realizaremos un
plan de comunicación con la intención de que el vivero de empresas
pueda tener un posicionamiento óptimo desde el inicio de su
funcionamiento y sacar pleno rendimiento de sus funciones.
Efectuaremos un proceso de análisis de información y del contexto
empresarial, determinaremos los objetivos, fijaremos el mensaje que
va a ir destinado al público objetivo, estableceremos las herramientas
comunicativas oportunas y proporcionaremos el presupuesto para
llevar a cabo dicho plan de comunicación.
Communication is of vital importance for the proper functioning of any company. Communication plans are a new trend in business management, where new paradigms are put into practice in the face of imminent and accelerated fluctuations and needs that the business context demands; highlighting the key factors of analysis for the subsistence of the companies and the needs that the businesses merit for their creation, development, expansion and profitability. Throughout this work, we will carry out a communication plan with the intention that the business incubator can have an optimal positioning from the beginning of its operation and make full use of its functions. We will carry out a process of information and business analysis, we will determine the objectives, we will set the message that is going to be addressed to the target audience, we will establish the appropriate communication tools and we will provide the budget to carry out said communication plan.
Communication is of vital importance for the proper functioning of any company. Communication plans are a new trend in business management, where new paradigms are put into practice in the face of imminent and accelerated fluctuations and needs that the business context demands; highlighting the key factors of analysis for the subsistence of the companies and the needs that the businesses merit for their creation, development, expansion and profitability. Throughout this work, we will carry out a communication plan with the intention that the business incubator can have an optimal positioning from the beginning of its operation and make full use of its functions. We will carry out a process of information and business analysis, we will determine the objectives, we will set the message that is going to be addressed to the target audience, we will establish the appropriate communication tools and we will provide the budget to carry out said communication plan.