ESPACIO PERRUNO: PROYECTO DE EMPRESA EN AL ÁMBITO DE LA IAA
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2016-06-20
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Jaén: Universidad de Jaén
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[ES] Este trabajo tiene como objetivo el estudio y la elaboración de un plan de negocio para la puesta en marcha de una empresa de ocio e intervención asistida con animales. Nuestro centro, Espacio Perruno S.L., ofrece un espacio único donde las personas y sus mascotas podrán compartir juegos, talleres, actividades, baño en piscinas, además de ofrecer el servicio de intervención asistida con animales con actividades, educación y terapia asistida con perro, a lo que se suma la fisioterapia asistida con perro en el medio acuático en nuestra piscina climatizada. Una vez analizado el mercado de negocio y las empresas que se dedican a este sector, hemos llegado a la conclusión de que el mercado de las mascotas ha crecido en los últimos años a pesar de la crisis económica y que la intervención asistida con animales se va posicionando en el mercado. Espacio Perruno, ofrece un lugar innovador que cuenta con diferentes servicios en una misma ubicación , dotado de profesionales expertos y con un servicio basado en la atención personalizada a nuestros clientes.
[EN] This study was conducted in order to elaborate a business plan for the implementation of a leisure and animal-assisted intervention company. Our centre, Espacio Perruno S.L., offers a unique place where people and their pets can share games, workshops, activities, swimming pools, besides offering the service of animal-assisted intervention with activities, and assisted education and therapy with dogs. In addition to this, assisted physiotherapy with dogs in our climatized pool is offered too. After analyzing the business market and companies engaged in this sector, we have come to the conclusion that the pet market has grown in the last few years despite the economical crisis, and also animal-assisted intervention is positioning itself in the market. Espacio Perruno offers an innovative place that has different services in the same location, equipped with experienced professionals and with a service based on personalized attention to our customers.
[EN] This study was conducted in order to elaborate a business plan for the implementation of a leisure and animal-assisted intervention company. Our centre, Espacio Perruno S.L., offers a unique place where people and their pets can share games, workshops, activities, swimming pools, besides offering the service of animal-assisted intervention with activities, and assisted education and therapy with dogs. In addition to this, assisted physiotherapy with dogs in our climatized pool is offered too. After analyzing the business market and companies engaged in this sector, we have come to the conclusion that the pet market has grown in the last few years despite the economical crisis, and also animal-assisted intervention is positioning itself in the market. Espacio Perruno offers an innovative place that has different services in the same location, equipped with experienced professionals and with a service based on personalized attention to our customers.