SEGMENTACIÓN DE MERCADOS
Archivos
NO SE HA AUTORIZADO la consulta de los documentos asociados
Fecha
2024-06-06
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
(ES)El presente trabajo está dividido en dos partes fácilmente diferenciables: una
primera donde se trata de profundizar en el concepto del marketing hasta llegar a la
segmentación del mercado pasando por su evolución histórica y acabando con la era digital
y cómo el marketing se ha adoptado y se retroalimenta de ella. Por otro lado, esta primera
parte sirve para sentar las bases e introducir la segunda: una Unidad de Trabajo, que no es
otra cosa que la programación didáctica en un ciclo formativo. En este caso se hará de la
Segmentación del mercado turístico. En ella se desglosan objetivos, contenidos, criterios de
evaluación, actividades y metodología a seguir entre otros epígrafes que se verán más
detenidamente. Por tanto, la primera parte se complementa con
(EN)This work is divided into two easily differentiable parts: a first where it is about deepening the concept of marketing to reach the segmentation of the market through its historical evolution and ending the digital age and how marketing has been adopted and is fed back from it. On the other hand, this first part serves to lay the foundations and introduce the second: a Work Unit, which is nothing more than didactic programming in a training cycle. In this case it will be done of the Segmentation of the tourist market. It breaks down objectives, contents, evaluation criteria, activities and methodology to be followed among other headings that will be seen in more detail. Therefore, the first part is complemented by the second and vice versa.
(EN)This work is divided into two easily differentiable parts: a first where it is about deepening the concept of marketing to reach the segmentation of the market through its historical evolution and ending the digital age and how marketing has been adopted and is fed back from it. On the other hand, this first part serves to lay the foundations and introduce the second: a Work Unit, which is nothing more than didactic programming in a training cycle. In this case it will be done of the Segmentation of the tourist market. It breaks down objectives, contents, evaluation criteria, activities and methodology to be followed among other headings that will be seen in more detail. Therefore, the first part is complemented by the second and vice versa.