UNIVERSITY SCHOOL: LA PRIMERA ACADEMIA LOW COST EN JAÉN
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2016-05-18
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Jaén: Universidad de Jaén
Resumen
[ES] Lo primero que se necesita para llevar a cabo la creación de una
academia de inglés de bajo coste es realizar un estudio exhaustivo
de mercado parn encontrar las fortalezas, debilidades,
oportunidades y amenazas. Al mismo tiempo, el emprendedor
debe tener en cuenta la aproximación de mercado de la compañía
además de otros campos importantes como pueden ser recursos
humanos o la financiación.
Es de gran importancia al principio el hecho de encontrar una
buena localización, la compra de materiales y la obtención de una
clientela amplia. Más tarde, es vital la contratación de un profesor
experimentado.
Esta academia se diferencia especialmente a través de la oferta de
precios bajos y promociones muy interesantes enfocados a
estudiantes universitaiios. Finalmente, siguiendo todos estos
pasos, el gerente debe tomar control de toda la empresa y hacerla
crecer utilizando toda la experiencia adquirida a través del tiempo
[EN] First thing needed in order to start up a low cost English academy is conducting an exhaustive market research so that strengths, weaknesses, opportunities and threats are found. Just at the same time, the entrepreneur needs to mind the marketing approach of the company besides other important fields as they could be human resources or getting funds. It is of the highest importance at the beginning the fact of finding a good location, the purchase of all the materials needed and getting a wide number of customers. Afterwards, it is also vital hiring an experienced professor. This academy makes a huge difference specially by offering low price classes and very interesting promotions targeting university students. Finally, by following all these steps, the manager must take care of the overall management of the enterprise and make it grow up using all the know-how adquired through the time.
[EN] First thing needed in order to start up a low cost English academy is conducting an exhaustive market research so that strengths, weaknesses, opportunities and threats are found. Just at the same time, the entrepreneur needs to mind the marketing approach of the company besides other important fields as they could be human resources or getting funds. It is of the highest importance at the beginning the fact of finding a good location, the purchase of all the materials needed and getting a wide number of customers. Afterwards, it is also vital hiring an experienced professor. This academy makes a huge difference specially by offering low price classes and very interesting promotions targeting university students. Finally, by following all these steps, the manager must take care of the overall management of the enterprise and make it grow up using all the know-how adquired through the time.