Marketing Sanitario
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Fecha
2015-09-08
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Jaén: Universidad de Jaén
Resumen
[ES] La primera parte de mi trabajo fin de grado es una parte introductoria. En este apartado he elaborado unos temas de marketing de servicios, marketing sanitario y de satisfacción donde se introducen conceptos importantes para las posteriores partes del trabajo. En la segunda parte del trabajo fin de grado he llevado a cabo un estudio de la satisfacción percibida por los consumidores del servicio sanitario basándome en unos datos obtenidos por mí mismo y un estudio realizado a través del programa estadístico R. Para finalizar el trabajo he llevado a cabo unas conclusiones donde relaciono tanto la parte práctica como la parte teórica y además de ello hago unas recomendaciones que en mi opinión vienen muy bien en el trabajo.
[EN] The first part of my job to grade is an introductory section. In this section I have elaborated some issues marketing services, marketing health and satisfaction where important concepts for backs of work are introduced. In the second part of my job to grade I conducted a study of perceived consumer satisfaction with the health service based on data about myself and a study using the statistical program R. To finish the work I have carried out some conclusions which I relate the practical part as both the theoretical part and moreover, I make recommendations that in my opinion they are very well in the work.
[EN] The first part of my job to grade is an introductory section. In this section I have elaborated some issues marketing services, marketing health and satisfaction where important concepts for backs of work are introduced. In the second part of my job to grade I conducted a study of perceived consumer satisfaction with the health service based on data about myself and a study using the statistical program R. To finish the work I have carried out some conclusions which I relate the practical part as both the theoretical part and moreover, I make recommendations that in my opinion they are very well in the work.