Sistema de informacion geografica para el analisis y gestion de una tienda online. Aplicacion a la tienda www.arenaypiel.com
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2015-07-07
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Jaén: Universidad de Jaén
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El objeto de este trabajo consiste en crear un SIG que sirva de apoyo a una tienda online, en concreto a la tienda www.arenaypiel.com, para el analisis y la gestion de sus ventas, marketing y publicidad. Para eso se ha creado un SIG vinculando tanto informacion geografica como alfanumerica en una unica aplicacion, lo cual, acelerara la busqueda de informacion por parte de la empresa web y reducira el tiempo en la tramitacion de expedientes de ventas y en estrategias de marketing y publicidad. Para su realizacion, se han utilizado las ventas realizadas por dicha pagina web en las distintas provincias españolas, en el periodo entre 1 de julio al 31 de diciembre de 2013. Para ello, se ha tenido encuenta, tanto las visitas a la web, como las ventas realizadas, la poblacion de cada provincia y la competencia.
The purpose of this work is to create a GIS to support an online store, specifically the store www.arenaypiel.com, for the analysis and management of sales, marketing and advertising. For that, a GIS has been created linking both geographic and alphanumeric information in a single application, which will speed up the search of information by the web company and reduce the time in the processing of sales files and marketing and advertising strategies. . For its realization, the sales made by said website in the different Spanish provinces, in the period between July 1 to December 31, 2013 have been used. For this purpose, visits to the website and the sales made, the population of each province and the competition.
The purpose of this work is to create a GIS to support an online store, specifically the store www.arenaypiel.com, for the analysis and management of sales, marketing and advertising. For that, a GIS has been created linking both geographic and alphanumeric information in a single application, which will speed up the search of information by the web company and reduce the time in the processing of sales files and marketing and advertising strategies. . For its realization, the sales made by said website in the different Spanish provinces, in the period between July 1 to December 31, 2013 have been used. For this purpose, visits to the website and the sales made, the population of each province and the competition.