Sistema de informacion geografica para el analisis y gestion de una tienda online. Aplicacion a la tienda www.arenaypiel.com
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2015-07-07
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Jaén: Universidad de Jaén
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[ES] El objeto de este trabajo consiste en crear un SIG que sirva de apoyo a una tienda online, en concreto a la tienda www.arenaypiel.com, para el analisis y la gestion de sus ventas, marketing y publicidad. Para eso se ha creado un SIG vinculando tanto informacion geografica como alfanumerica en una unica aplicacion, lo cual, acelerara la busqueda de informacion por parte de la empresa web y reducira el tiempo en la tramitacion de expedientes de ventas y en estrategias de marketing y publicidad. Para su realizacion, se han utilizado las ventas realizadas por dicha pagina web en las distintas provincias españolas, en el periodo entre 1 de julio al 31 de diciembre de 2013. Para ello, se ha tenido encuenta, tanto las visitas a la web, como las ventas realizadas, la poblacion de cada provincia y la competencia.
[EN] The purpose of this work is to create a GIS to support an online store, specifically the store www.arenaypiel.com, for the analysis and management of sales, marketing and advertising. For that, a GIS has been created linking both geographic and alphanumeric information in a single application, which will speed up the search of information by the web company and reduce the time in the processing of sales files and marketing and advertising strategies. . For its realization, the sales made by said website in the different Spanish provinces, in the period between July 1 to December 31, 2013 have been used. For this purpose, visits to the website and the sales made, the population of each province and the competition.
[EN] The purpose of this work is to create a GIS to support an online store, specifically the store www.arenaypiel.com, for the analysis and management of sales, marketing and advertising. For that, a GIS has been created linking both geographic and alphanumeric information in a single application, which will speed up the search of information by the web company and reduce the time in the processing of sales files and marketing and advertising strategies. . For its realization, the sales made by said website in the different Spanish provinces, in the period between July 1 to December 31, 2013 have been used. For this purpose, visits to the website and the sales made, the population of each province and the competition.