Uso del comercio electrónico en empresas oleícolas giennenses: un estudio de casos
Fecha
2015-07-06
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Jaén: Universidad de Jaén
Resumen
[ES] Los progresos en las denominadas Tecnologías de la Información y Comunicación (TIC), que abarcan los equipos y aplicaciones informáticas y las telecomunicaciones, están teniendo un gran efecto en los negocios tradicionales, observándose cómo la relación entre la empresa y su correspondiente cadena de valor está cambiando en los últimos años, debido a las nuevas posibilidades que ofrecen. El objetivo de este trabajo consiste en realizar un análisis exploratorio para conocer cuál es la situación actual y experiencia (obstáculos encontrados, ventajas, desafíos...) de algunas empresas giennenses. Para conseguir dicho objetivo se ha utilizado un método que se llama "estudio de casos", que nos servirá para analizar cuál es la situación actual del uso de Internet y del comercio electrónico, en distintas cooperativas agroalimentarias de la provincia de Jaén. Con esta finalidad se ha realizado una entrevista a diversas cooperativas de la provincia, abordando los siguientes aspectos: equipamiento informático, conexión y presencia en Internet, y finalmente, el nivel de comercio electrónico. Los resultados ofrecen información acerca de cómo las diversas empresas entrevistadas aprovechan las oportunidades que las nuevas tecnologías le ofrecen y la importancia del uso de estas tecnologías para poder crecer como empresa y desarrollarse de una manera más eficiente.
[EN] Progress on the so-called information technology and communication, which include computers and computer applications and telecommunications, are having a big effect on traditional businesses, noting how the relationship between the company and its corresponding value chain is changing in recent years, due to the new possibilities offered. The objective of this study is an exploratory analysis to know what is the current situation and experience (obstacles, advantages, challenges...) of Jaén companies. To achieve this goal has been used a method called "case study" to analyze the current situation of the use of Internet and e-commerce in different cooperatives in the province of Jaén. This purpose has been made an interview with various cooperatives in the province, by addressing the following aspects: computer equipment, connection and Internet presence, and finally, the level of e-commerce. The results provide information about how the interviewed companies take advantage of the opportunities offered by new technologies and the importance of the use of these technologies in order to grow as a company and to develop in a more efficient manner.
[EN] Progress on the so-called information technology and communication, which include computers and computer applications and telecommunications, are having a big effect on traditional businesses, noting how the relationship between the company and its corresponding value chain is changing in recent years, due to the new possibilities offered. The objective of this study is an exploratory analysis to know what is the current situation and experience (obstacles, advantages, challenges...) of Jaén companies. To achieve this goal has been used a method called "case study" to analyze the current situation of the use of Internet and e-commerce in different cooperatives in the province of Jaén. This purpose has been made an interview with various cooperatives in the province, by addressing the following aspects: computer equipment, connection and Internet presence, and finally, the level of e-commerce. The results provide information about how the interviewed companies take advantage of the opportunities offered by new technologies and the importance of the use of these technologies in order to grow as a company and to develop in a more efficient manner.