Implantación de un sistema de información de marketing en una empresa: Panadería-Cafetería Valentín
Archivos
NO SE HA AUTORIZADO la consulta de los documentos asociados
Fecha
2015-07-07
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Jaén: Universidad de Jaén
Resumen
[ES] Este proyecto tiene como objetivo la implantación de un sistema de información de marketing (SIM) en una empresa cuyas principales actividades son la elaboración de pan y repostería, el reparto de pan a los clientes y el servicio de cafetería. Para lograr este objetivo, primero se analizará que es un sistema de información de marketing, su importancia, los subsistemas que lo componen, las ventajas que puede proporcionar a la empresa y los aspectos especiales de un SIM en pequeñas empresas. Posteriormente, se describirán las decisiones comerciales que se toman en esta empresa, la información que utilizan para ello, los medios empleados y el momento determinado del tiempo en el que se recoge esa información. Por último, se harán una serie de recomendaciones acerca de la información que la empresa necesitaría tener y las herramientas que debería utilizar, con la finalidad de ayudar a los responsables de la empresa en la toma de decisiones comerciales y garantizar el éxito empresarial.
[EN] This project has as objective to implement a marketing information system (MIS) in a company whose main activities are the production of bread and pastries, the distribution of bread to the customers and the cafeteria. To achieve this objective, it will be analyzed first what a marketing information system is, its importance, the subsystems of which it is composed, the advantages it can provide to the company and some particular aspects to consider when establishing a MIS in small companies. Subsequently, the commercial decisions taken by the company will be described as well as the information used for this purpose, the used methods and the certain moment in time in which that information is collected. Finally, some recommendations will be made including information that the company could need together the tools that should be used for this, in order to help company managers to make business decisions and guarantee business success.
[EN] This project has as objective to implement a marketing information system (MIS) in a company whose main activities are the production of bread and pastries, the distribution of bread to the customers and the cafeteria. To achieve this objective, it will be analyzed first what a marketing information system is, its importance, the subsystems of which it is composed, the advantages it can provide to the company and some particular aspects to consider when establishing a MIS in small companies. Subsequently, the commercial decisions taken by the company will be described as well as the information used for this purpose, the used methods and the certain moment in time in which that information is collected. Finally, some recommendations will be made including information that the company could need together the tools that should be used for this, in order to help company managers to make business decisions and guarantee business success.