Plan de empresa: "Gourbus", el autobús Gourmet
Fecha
2016
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Jaén: Universidad de Jaén
Resumen
Mi proyecto se basa en el estudio de la viabilidad económica de una idea de negocio. La idea consiste en un autobús-restaurante que ofrece servicios de turismo en la ciudad de Úbeda. Esta idea está desarrollada principalmente para turistas extranjeros. El objetivo primordial es que los clientes puedan degustar platos típicos andaluces con las maravillosas vistas a los monumentos patrimonio cultural de Úbeda. También podrán comprar cerámica de la ciudad. Para el estudio de su viabilidad, habría que elaborar un plan de empresa. Este plan consiste en analizar y describir los siguientes aspectos relacionados con esta idea de negocio: el entorno, el plan de recursos humanos, el plan de marketing y el plan financiero. Finalmente, tras el desarrollo de estos apartados, podremos obtener conclusiones que nos ayudarán a valorar si este proyecto es o no rentable.
My project is based on the study of the economic viability of a business idea. The idea is a bus-restaurant that offers tourism services in the city of Ubeda. This idea is developed mainly for foreign tourists. The primary objective is that customers can taste typical Andalusian dishes with wonderful views of the monuments cultural heritage of Ubeda. They can also buy ceramics of the town. To study its viability, we would have to develop a business plan. This plan is to analyze and describe the following aspects of this business idea: the environment, human resources plan, the marketing plan and financial plan. Finally, after the development of these items, we can get conclusions that will help us to value if the project is or not is profitable.
My project is based on the study of the economic viability of a business idea. The idea is a bus-restaurant that offers tourism services in the city of Ubeda. This idea is developed mainly for foreign tourists. The primary objective is that customers can taste typical Andalusian dishes with wonderful views of the monuments cultural heritage of Ubeda. They can also buy ceramics of the town. To study its viability, we would have to develop a business plan. This plan is to analyze and describe the following aspects of this business idea: the environment, human resources plan, the marketing plan and financial plan. Finally, after the development of these items, we can get conclusions that will help us to value if the project is or not is profitable.