Métricas web: el caso de twitter en el sector cooperativista de aceites de oliva de Jaén
Fecha
2017-05
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Jaén: Universidad de Jaén
Resumen
[ES]La caracterización geográfica además de su larga experiencia hace que olivar en Andalucía y especialmente en la provincia de Jaén sea privilegiado, produciendo 484.100 toneladas en 2014/15, sin embargo a las cooperativas de aceite no están amortiguando correctamente la evolución del comercio, quedándose atrás y no invirtiendo lo suficiente en las Tecnologías de Información, especialmente en Social Media.
Esta investigación comprende el desarrollo de las cooperativas en la red social Twitter recopilando así datos de las cuentas como, número de tweets, seguidores, seguidos, hashtags, retweets, configuración de las cuentas y análisis de los resultados.
Se analizaron 42 cooperativas de las 187 totales con la herramienta estadística Twittonomy y el análisis del estudio dio como resultado un uso deficiente, de baja interacción y en muchos casos nulo de las cooperativas en las redes sociales pese a su potencial y bajo coste.
[EN]The geographical characterization besides of its long experience means that the olive production in Andalusia and especially in the province of Jaen is privileged, producing 485.000 tons in 2015/16, however, the olive oil cooperatives are not cushioning the evolution of trade correctly, staying behind and not investing enough in Information of Technology, especially in Social Media. This research includes the development of cooperatives in the social network Twitter collecting data such as accounts, number of tweet, followers, followed, hashtags, retweets, accounts settings and analysis of results. We analyzed 42 cooperatives out of 187 totals using the Twittonomy statistical tool and the study analysis resulted poor, low interaction and in many cases null use of cooperatives in social networks despite their potential and low cost.
[EN]The geographical characterization besides of its long experience means that the olive production in Andalusia and especially in the province of Jaen is privileged, producing 485.000 tons in 2015/16, however, the olive oil cooperatives are not cushioning the evolution of trade correctly, staying behind and not investing enough in Information of Technology, especially in Social Media. This research includes the development of cooperatives in the social network Twitter collecting data such as accounts, number of tweet, followers, followed, hashtags, retweets, accounts settings and analysis of results. We analyzed 42 cooperatives out of 187 totals using the Twittonomy statistical tool and the study analysis resulted poor, low interaction and in many cases null use of cooperatives in social networks despite their potential and low cost.