Creación de una cooperativa de Cacao en La Concordia, Ecuador.
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2023-10-09
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Jaén: Universidad de Jaén
Resumen
(ES)En este trabajo hemos llevado a cabo la elaboración de un plan de empresa. Este trabajo consiste en la creación de una cooperativa de cacao en la localidad de La Concordia, provincia de Santo Domingo de los Tsáchilas – Ecuador, este proyecto surge con la finalidad de ayudar al desarrollo de los agricultores y de la localidad. La cooperativa estará regida a través de la Superintendencia de Economía Popular y Solidaria (SEPS), para determinar las variables que influyen en la puesta en marcha de este proyecto se realizó un estudio del entrono general como especifico, en el plan de marketing se detallan las estrategias que debe tomar la empresa, el plan financiero se han estimado ventas, costes, así como la inversión necesaria para poner en marcha la empresa. Además, se ha realizado un análisis financiero para comprobar que el negocio es rentable. Las proyecciones financieras determinaron que el proyecto es viable.
(EN)In this work we have carried out the elaboration of a business plan. This work consists of the creation of a cocoa cooperative in the town of La Concordia, province of Santo Domingo de los Tsáchilas - Ecuador, this project arises with the purpose of helping the development of farmers and the town. The cooperative will be governed by the Superintendence of Popular and Solidarity Economy (SEPS), to determine the variables that influence the implementation of this project, a study of the general and specific environment was carried out, the marketing plan details the strategies that the company must take, the financial plan has estimated sales, costs, as well as the investment necessary to start up the company. In addition, a financial analysis has been carried out to verify that the business is profitable. Financial projections determined that the project is viable.
(EN)In this work we have carried out the elaboration of a business plan. This work consists of the creation of a cocoa cooperative in the town of La Concordia, province of Santo Domingo de los Tsáchilas - Ecuador, this project arises with the purpose of helping the development of farmers and the town. The cooperative will be governed by the Superintendence of Popular and Solidarity Economy (SEPS), to determine the variables that influence the implementation of this project, a study of the general and specific environment was carried out, the marketing plan details the strategies that the company must take, the financial plan has estimated sales, costs, as well as the investment necessary to start up the company. In addition, a financial analysis has been carried out to verify that the business is profitable. Financial projections determined that the project is viable.