“NOMBA ARTESANÍA”: DISEÑO DE UN SITIO WEB CORPORATIVO DE PRODUCTOS DE ARTESANÍA
Fecha
2018-07-12
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Jaén: Universidad de Jaén
Resumen
[ES] El desarrollo del proyecto presentado en este documento es el
resultado del trabajo realizado para el Proyecto Fin de Grado en
Finanzas y Contabilidad en la Universidad de Jaén.
El objetivo principal de este proyecto es crear un sitio web
corporativo, que se centrará en la venta de artículos de cuero
hechos a mano, así como analizar el proceso, las plataformas y las
herramientas utilizadas para su desarrollo. Aunque analicemos
varias plataformas CMS, este proyecto se implementa utilizando la
plataforma Wordpress exclusivamente, ya que esta es la que más
se adecua a mis conocimientos.
Se describirá cada una de las partes del proceso de diseño del sitio
web corporativo, es decir, la descripción de las funcionalidades, la
estructura del sitio web y el proceso de implementación.
En el resto del documento se llevará a cabo un estudio de mercado
sobre el sector del cuero en Internet donde se analizarán mis
competidores más directos, clientes potenciales, etc. Lo cual se
explicará con más detalle en el desarrollo del proyecto.
Finalmente, sacaré conclusiones sobre el resultado del proyecto y
los pasos dados para su proceso de desarrollo.
[EN] The development of the project presented in this document is the result of the work done for the Final Degree Project in Finance and Accounting at the University of Jaén. The main objective of this project is to create a corporate website, which it will be focused on the sale of leather goods made by hand, as well as analyze the process, platforms and tools used for its development. Although we analyze several CMS platforms, this project is implemented using the Wordpress platform exclusively, since this is the one that best suits my knowledge. Each one of the parts of the design process of the corporate website will be described, that is, the description of the functionalities, the website structure and the implementation process. In the rest of the document it will be conduct a market study on the leather sector on the Internet where it will be analyzed my most direct competitors, potential customers etc. Which it will be explained in more detail in the development of the project. Finally I will draw conclusions about the outcome of the project and the steps taken for its development process.
[EN] The development of the project presented in this document is the result of the work done for the Final Degree Project in Finance and Accounting at the University of Jaén. The main objective of this project is to create a corporate website, which it will be focused on the sale of leather goods made by hand, as well as analyze the process, platforms and tools used for its development. Although we analyze several CMS platforms, this project is implemented using the Wordpress platform exclusively, since this is the one that best suits my knowledge. Each one of the parts of the design process of the corporate website will be described, that is, the description of the functionalities, the website structure and the implementation process. In the rest of the document it will be conduct a market study on the leather sector on the Internet where it will be analyzed my most direct competitors, potential customers etc. Which it will be explained in more detail in the development of the project. Finally I will draw conclusions about the outcome of the project and the steps taken for its development process.