OPORTUNIDADES DE MERCADO DE XIAOMI EN ESPAÑA
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2019-07
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Jaén: Universidad de Jaén
Resumen
[ES] La investigación se ha fundamentado en el estudio y análisis de Xiaomi, siendo esta una de las empresas más importantes del sector tecnológico, destacando por su gran presencia y posicionamiento en el mercado. Actualmente, se encuentra situada como la cuarta marca más vendida a nivel mundial y tercera a nivel español. Igualmente, se estudiarán que factores han sido los pilares para que esta organización se ubique en ese puesto.
Adicionalmente, se llevará a cabo una observación de cómo esta organización ha sido capaz en un corto periodo de tiempo, llegar al continente europeo, provocando que las cifras de ventas de la compañía se elevasen en gran medida. Para ello, se estudiarán los aspectos tanto internos como externos que han ayudado a diferenciarse de la competencia. Finalmente, se expondrán unas conclusiones y recomendaciones que se han obtenido gracias al análisis realizado mediante un cuestionario.
[EN] The research has been based on the study and analysis of Xiaomi, being one of the most important companies in the technology sector, standing out for its great presence and positioning in the market. Currently, it is located as the fourth most sold brand worldwide and third in Spain. Likewise, we will study what factors have been the pillars for this organization to be placed in that position. Additionally, an observation will be made of how this organization has been able in a short period of time to reach the European continent, causing the sales rates of the company to rise to a great extent. For this, the internal and external aspects that have helped to differentiate themselves from the competition will be studied. Finally, some conclusions and recommendations that have been obtained thanks to the analysis made through a questionnaire will be presented.
[EN] The research has been based on the study and analysis of Xiaomi, being one of the most important companies in the technology sector, standing out for its great presence and positioning in the market. Currently, it is located as the fourth most sold brand worldwide and third in Spain. Likewise, we will study what factors have been the pillars for this organization to be placed in that position. Additionally, an observation will be made of how this organization has been able in a short period of time to reach the European continent, causing the sales rates of the company to rise to a great extent. For this, the internal and external aspects that have helped to differentiate themselves from the competition will be studied. Finally, some conclusions and recommendations that have been obtained thanks to the analysis made through a questionnaire will be presented.