LIFEFITNESS
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Fecha
2018-07-12
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Editor
Jaén: Universidad de Jaén
Resumen
[ES] En este documento se expone un plan de negocio que explica la
idea de crear un nuevo centro de deporte y salud en la localidad de
Martos, situado en la provincia de Jaén. El centro pretende incluir
diferentes alternativas de actividad física y salud para toda la
población de la región, ya que se ha detectado un déficit de oferta
lúdico-deportiva adaptada a todas las edades junto con un aumento
de la demanda de la población hacia la práctica del deporte.
Dentro del plan y después de algunos análisis previos se detallan
aquellos aspectos que hay que tener en cuenta para llevarlo a cabo
con éxito, como una buena planificación estratégica, información
sobre el entorno, un plan de operaciones y un plan de marketing
para la correcta promoción. Se considerará cómo financiar el
proyecto y que normativa legal se debe cumplir. Finalmente, la
dirección y el control serán objetos clave para garantizar su
correcto funcionamiento una vez comprobada su viabilidad.
[EN] In this document, it is exposed a business plan that explains the idea of creating a new fitness and health center in the town of Martos, located in the region of Jaén. This center is intended to include many alternatives to physical activity and health for the whole population in this region, as it has detected a lack of recreational and sporting activities suited to all ages with an increase in demand of population to practice sport. Within the plan and after some previous analyzes those aspects that must be taken into account to carry it out successfully, as a good strategic planning, information about the environment, an operations plan and a marketing plan detailed for properly promotion. We also will consider how we will finance this proyect and the legal regulations must be furfilled. Finally, the management and control are key objects to ensure proper operation after verifying their feasibility.
[EN] In this document, it is exposed a business plan that explains the idea of creating a new fitness and health center in the town of Martos, located in the region of Jaén. This center is intended to include many alternatives to physical activity and health for the whole population in this region, as it has detected a lack of recreational and sporting activities suited to all ages with an increase in demand of population to practice sport. Within the plan and after some previous analyzes those aspects that must be taken into account to carry it out successfully, as a good strategic planning, information about the environment, an operations plan and a marketing plan detailed for properly promotion. We also will consider how we will finance this proyect and the legal regulations must be furfilled. Finally, the management and control are key objects to ensure proper operation after verifying their feasibility.