MARKETING DIGITAL 3.0 UNA ESTRATEGIA COMPETITIVA MARKETING DIGITAL 3.0
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2019-11-07
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Jaén: Universidad de Jaén
Resumen
[ES]El actual Proyecto Final Master tiene como objetivo describir las ventajas del Marketing Digital
como una estrategia de crecimiento en el mundo empresarial.
En primer lugar, estamos viviendo en una era digital. No hay duda de que las personas están
más hiperconectadas, los clientes tienen más probabilidades de buscar información por sí
mismos. Esta es la razón por la cual las empresas necesitan actualizarse con respecto a los
recursos en línea. Es un hecho que una página web bien diseñada es la mejor tarjeta de
presentación, quien no tiene una, tal vez no sobrevivirá en el mundo de los negocios. Sin
embargo, muchas empresas tienden a creer una idea errónea de las ventajas del marketing
digital.
Esta valiosa herramienta ofrece muchos beneficios para atraer, convertir. educar, cerrar y
deleitar a sus compradores. El marketing digital integra un proceso automatizado que puede ser
beneficioso en muchos canales de difusión, por ejemplo, las Redes Sociales. Otra ventaja del
marketing digital se centra en crear contenido útil de calidad para clientes específicos. Además
de estos puntos, el uso de un programa de automatización apropiado como el Customer
Relationship Management permite realizar las acciones de marketing fáciles y sencillas Como
consecuencia, las empresas obtienen más retorno de su inversión por cada euro invertido.
[EN]The current Final Master Project is aimed at describing the advantages of Digital Marketing as a growing up strategy in the business market. First of all, we are living in a digital era. There is no doubt that people are more hyperconnected, customers are more likely to look up information by themselves. This is the reason why companies need to be updated regarding online resources. It is a fact that a well-designed web page is the best card of presentation, who does not have one, maybe it will not survive in the business world. However, many companies tend to believe a misconception of Digital Marketing advantages. This valuable tool offers many benefits in order to attract, convert. educate, close and delight their buyers. Digital Marketing integrates an automated process which can be beneficial in many diffusion channels for example Social Media. Another upside of Digital Marketing is focused on create useful quality content for specific customers. In addition to these points, the use of an appropiate automation program like the Customer Relationship Management lets to do easy and simple marketing actions. As a consequence, companies get more return of their investment for every euro invested
[EN]The current Final Master Project is aimed at describing the advantages of Digital Marketing as a growing up strategy in the business market. First of all, we are living in a digital era. There is no doubt that people are more hyperconnected, customers are more likely to look up information by themselves. This is the reason why companies need to be updated regarding online resources. It is a fact that a well-designed web page is the best card of presentation, who does not have one, maybe it will not survive in the business world. However, many companies tend to believe a misconception of Digital Marketing advantages. This valuable tool offers many benefits in order to attract, convert. educate, close and delight their buyers. Digital Marketing integrates an automated process which can be beneficial in many diffusion channels for example Social Media. Another upside of Digital Marketing is focused on create useful quality content for specific customers. In addition to these points, the use of an appropiate automation program like the Customer Relationship Management lets to do easy and simple marketing actions. As a consequence, companies get more return of their investment for every euro invested