Análisi estratéico de Movistar en España
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2016-09
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Jaén: Universidad de Jaén
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[ES]En este trabajo se va a hacer un análisis estratégico de la conocida empresa española Movistar, el esquema seguido es el estudiado en el grado, definiendo la visión, misión y objetivos de la misma. También se hablará de responsabilidad social, así como de los grupos de interés que tiene en cuenta. Posteriormente, entraremos de lleno en el análisis del entorno comenzando por el general, a través del perfil estratégico, y el específico, con las famosas cinco fuerzas de Porter. Se elaborará la cadena de valor y se analizarán los recursos y capacidades, todos estos unidos formarán la matriz DAFO, obteniendo una imagen más simplificada. El trabajo concluye examinándola globalmente, conociendo su posición tanto interna como externa. Se estudia la estrategia aplicada y si es, o no, la más adecuada.
[EN]This paper will make a strategic analysis of the company known Spanish Movistar, the scheme followed is studied in grade, defining the vision, mission and objectives of the same. It will also discuss social responsibility, as well as interest groups into account. Then we enter fully into the environment analysis starting with the general through the strategic profile, and specific, with the famous Porter's five forces. The value chain will be developed and the resources and capacities are analyzed, all these together form the SWOT matrix, obtaining a more simplified image. The paper concludes by examining globally, knowing its internal and external position. The applied strategy is studied and whether it is or not, the most appropriate.
[EN]This paper will make a strategic analysis of the company known Spanish Movistar, the scheme followed is studied in grade, defining the vision, mission and objectives of the same. It will also discuss social responsibility, as well as interest groups into account. Then we enter fully into the environment analysis starting with the general through the strategic profile, and specific, with the famous Porter's five forces. The value chain will be developed and the resources and capacities are analyzed, all these together form the SWOT matrix, obtaining a more simplified image. The paper concludes by examining globally, knowing its internal and external position. The applied strategy is studied and whether it is or not, the most appropriate.