Las tipologías textuales: los textos publicitarios y su enseñanza en el aula
Fecha
2024-06-03
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Jaén: Universidad de Jaén
Resumen
El siguiente trabajo nace de la idea de abordar el conocimiento de la actualidad publicitaria y cotidiana de nuestro alumnado, además del análisis y redacción de diferentes tipologías textuales que se trabajan en la asignatura de Lengua Castellana y Literatura. La presencia de la publicidad es algo notorio en la vida de nuestro estudiantado, por lo que es vital que se profundice en el análisis y la comprensión de determinados anuncios. A través de diferentes tareas, se familiarizarán con estos textos y conocerán sus principales rasgos, así como las múltiples tipologías que podemos encontrar a lo largo de sus numerosas líneas. Conocerán también la importancia de la pragmática en la publicidad y cómo las empresas juegan con la relación del emisor y el receptor para la transmisión de ideologías positivas o negativas para los espectadores. Asimismo, será importante el uso de una metodología que ayude al aprendizaje y el desarrollo de las diversas competencias clave.
The following work arises from the idea of approaching the knowledge of advertising and daily news of our students, in addition to the analysis and writing of different textual typologies there are worked on in the subject of Spanish Language and Literature. The presence of advertising is something notorious in the life of our students, so it is vital that we expand the analysis and understanding of certain advertisement. Through different tasks, they will become familiar with theses texts and learn their main features, as well as the multiple typologies that we can find throughout their many lines. They will also learn about the importance of pragmatics in advertising and how companies play with the relationship between sender and receiver to transmit positive or negative ideologies to viewers. Similarly, the use of a methodology that helps the learning and development of the various key competences will be vital.
The following work arises from the idea of approaching the knowledge of advertising and daily news of our students, in addition to the analysis and writing of different textual typologies there are worked on in the subject of Spanish Language and Literature. The presence of advertising is something notorious in the life of our students, so it is vital that we expand the analysis and understanding of certain advertisement. Through different tasks, they will become familiar with theses texts and learn their main features, as well as the multiple typologies that we can find throughout their many lines. They will also learn about the importance of pragmatics in advertising and how companies play with the relationship between sender and receiver to transmit positive or negative ideologies to viewers. Similarly, the use of a methodology that helps the learning and development of the various key competences will be vital.