MERCADOS ELECTRÓNICOS Y SU CRECIMIENTO DESDE LA CRISIS
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2016-01-22
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Jaén: Universidad de Jaén
Resumen
[ES] Este proyecto de mercados electrónicos se compone de dos partes. Una teórica para situarnos en el entorno que le rodea, seguido de una práctica más importante para verificar y explicar los motivos del incremento del comercio electrónico, especialmente desde el comienzo de la crisis.
El objetivo de este proyecto consiste fundamentalmente en el análisis de encuestas realizadas por distintos medios estadísticos, nacionales e internacionales, sobre los mercados electrónicos, su evolución en España y su comparación con la media de la Unión Europea y de sus países miembros, durante el periodo de crisis económica, con año de origen en 2008. También trataremos de modo secundario otros aspectos generales relacionados, como la satisfacción de los consumidores en el comercio electrónico, que nos servirá como apoyo para explicar el gran crecimiento que este mercado está llevando a cabo.
El análisis de las encuestas expuestas permitirá alcanzar unas conclusiones. El crecimiento llevado a cabo en España en cuanto a comercio electrónico ha sido más elevado que el de la media de los países de la Unión Europea y que algunos países más fuertes económicamente como Francia o Alemania. Además de experimentar una evolución superior en los últimos años de crisis, podemos afirmar también, que actualmente España se ha convertido en uno de los países europeos con más participación en este ámbito.
[EN] This project is based on e-commerce composed of three parts. The theoretical part is in order to get into the surrounding environment, followed by a practical part, more important, to verify and explain the reasons of the increment of e-commerce since the beginning of the last crisis. The plan of this project is basically the analysis of polls done by different statistical sources, both national and international related to e-commerce, its growth in Spain and a comparison with the European average, and its member states, during this period of crisis, starting at the end of 2008. Furthermore, we will explain quickly other connected points, such as the satisfaction of e-commerce clients, which will be used for explaining a great increase of this market over the last years. The analysis of polls will allow us to draw conclusions. This growth that Spain got related to e-commerce is higher than the average in the European Union and higher than in some economically stronger countries, such as France or Germany. Due to getting a higher increment in the last years, during the crisis, we can say Spain is nowadays one of the European countries with a higher participation in this area.
[EN] This project is based on e-commerce composed of three parts. The theoretical part is in order to get into the surrounding environment, followed by a practical part, more important, to verify and explain the reasons of the increment of e-commerce since the beginning of the last crisis. The plan of this project is basically the analysis of polls done by different statistical sources, both national and international related to e-commerce, its growth in Spain and a comparison with the European average, and its member states, during this period of crisis, starting at the end of 2008. Furthermore, we will explain quickly other connected points, such as the satisfaction of e-commerce clients, which will be used for explaining a great increase of this market over the last years. The analysis of polls will allow us to draw conclusions. This growth that Spain got related to e-commerce is higher than the average in the European Union and higher than in some economically stronger countries, such as France or Germany. Due to getting a higher increment in the last years, during the crisis, we can say Spain is nowadays one of the European countries with a higher participation in this area.