CRECIMIENTO E INTERNACIONALIZACIÓN EMPRESARIAL. EL CASO DE TOUS
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2016-01-20
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Jaén: Universidad de Jaén
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[ES] Este trabajo tiene por objetivo la elaboración de un caso de estudio
donde se analice el funcionamiento de una empresa que permita
aplicar los contenidos teóricos de la asignatura a la realidad
empresarial. El trabajo se estructura en dos partes, la primera
representa el marco teórico del trabajo sobre las estrategias de
crecimiento e internacionalización de las empresas. Para ello se
explican las distintas direcciones de desarrollo, los modos de
crecimiento ylas formas de internacionalización corno una
dirección de crecimiento, con sus estrategias y modos de entrada
en el mercado externo. En la segunda parte con contenido práctico,
se analiza el comportamiento de la empresa TOUS a la que se le
aplican las formas de crecimiento e internacionalización, para lo
que se hace necesario la elaboración de un caso de estudio con sus
respectivas cuestiones.
[EN] The aim of this project is the development of a case study where it is analyzed the running of an enterprise, which allows the application ofthe theoretical contents of this subject to the business reality.The project consists of two parts: the first one represents the theoretical framework of this project relating to the strategies on growth and the internationalization of enterprises. Along this first part, several topics have been explained, such as the different developmental directions, the different growth patterns and the ways of internationalization (as a growth direction, including its strategies and ways of entering the externa! market). The second part -the one dealing with the practica! content-, the behavior of the company 'Tous' has been analyzed. To 'Tous' has been applied the ways of growth and internationalization. For this purpose, it has been necessary the development of a case study, including the corresponding questions.
[EN] The aim of this project is the development of a case study where it is analyzed the running of an enterprise, which allows the application ofthe theoretical contents of this subject to the business reality.The project consists of two parts: the first one represents the theoretical framework of this project relating to the strategies on growth and the internationalization of enterprises. Along this first part, several topics have been explained, such as the different developmental directions, the different growth patterns and the ways of internationalization (as a growth direction, including its strategies and ways of entering the externa! market). The second part -the one dealing with the practica! content-, the behavior of the company 'Tous' has been analyzed. To 'Tous' has been applied the ways of growth and internationalization. For this purpose, it has been necessary the development of a case study, including the corresponding questions.