Marketing Financiero y la Multidanalidad
Fecha
2015-09-07
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Jaén: Universidad de Jaén
Resumen
[ES] En mi trabajo fin de grado, me he centrado en cómo ha evolucionado el marketing financiero en España. En la primera parte he analizado como ha cambiado el marketing que utilizan los bancos. Por otra parte, también he analizado los principales cambios, tanto en los canales de distribución, como en los instrumentos financieros, y en la manera que concebimos los bancos. Por último, también he querido hablar sobre como las entidades han tenido que adaptarse al nuevo escenario bancario de nuestro país.
[EN] In my final degree work, I have focused on the evolution of the financial marketing in Spain. On the one hand, I have analysed how the marketing used by the banks has changed. On the other hand, besides I had studied the main changes over the distribution channels and financial instruments and the way we come up with the banks. Finally, I have also wanted to show how the banks have had to adapt to the new banking scenario of our country.
[EN] In my final degree work, I have focused on the evolution of the financial marketing in Spain. On the one hand, I have analysed how the marketing used by the banks has changed. On the other hand, besides I had studied the main changes over the distribution channels and financial instruments and the way we come up with the banks. Finally, I have also wanted to show how the banks have had to adapt to the new banking scenario of our country.